| So you've struggled, labored, sweated and | | | | of vitamin C, name that page with a searched |
| poured lots of love into designing and | | | | for keyword or phrase pertaining to the |
| building your website. And phewee ain't it | | | | benefits of vitamin C; e.g., |
| just the pertiest thing for sore eyes! But | | | | vitamincbenefits.htm. So how do you know |
| just as in real, life so goes it for the | | | | which keywords are regularly searched for? |
| virtual realm--beauty will only get you so | | | | Don't worry at the end of this article you'll |
| far. So you've got to put that site to work! | | | | be supplied with a list of great and free |
| And how do you do that? Get it out | | | | keyword search tools. |
| there...put it right in the bulls eye of the | | | | |
| search engines! That's the way you're going | | | | Nobody gets to see the name of your file |
| to get traffic to your site. And just in case | | | | other than you the webmaster and the various |
| you don't know, traffic (specifically | | | | search engine robots. So it doesn't matter |
| targeted traffic) is the life blood of any | | | | how awkward they look or sound because unlike |
| internet business. | | | | people a search engine robot is not concerned |
| | | | with the aesthetics of a thing. |
| By the close of 2005 the big kahuna, the | | | | |
| absolute capo di tutti frutti of search was | | | | KEYWORD DENSITY VERSUS CONTENT |
| Google which commanded a whopping 46-47 | | | | |
| percent of all searches conducted online. The | | | | While making your webpage as attractive as |
| runner up was Yahoo with about 25 % and | | | | possible to the search engines bear in mind |
| followed distantly by MSN who conducted about | | | | you're doing this to get traffic...human |
| 11.4 % of all searches. AOL boasted a paltry | | | | traffic. So the content (copy) on your pages |
| 6.9 % which still came to a not insubstantial | | | | should read attractively to your human |
| 350 million searches. Searches through Google | | | | visitors while also appealing to the search |
| were a mind-sweltering 2.4 billion! | | | | engine robots. In this respect keyword |
| Contrastingly MSN is the king of super-fast | | | | optimization is a fine balancing act and if |
| indexing whilst Google is the snail in the | | | | push ever comes to shove you'd be better off |
| site-indexing race. Yahoo once again falls in | | | | weighing this balance in favor of your human |
| the middle of the two. So bear in mind, if | | | | visitors. After all what's the point of |
| your site is new and you're optimizing for | | | | having a ton of traffic passing through your |
| Google don't forget about the other Big Two | | | | site and hardly any of it performing your |
| search engines (Yahoo and MSN) which can send | | | | most desired action (visitors buying |
| some rather decent traffic your way in the | | | | something, signing up etc) all because of |
| meanwhile. | | | | that lousy copy you wrote with the search |
| | | | engine robots foremost in mind! |
| There are two types of optimization | | | | |
| techniques that will determine your website's | | | | OVER-OPTIMIZATION |
| standing with the search engines. They are: | | | | |
| On-Page Search Optimization and Off-Page | | | | There are also other very important factors |
| Search Optimization. This article will give | | | | to consider when optimizing for keywords. How |
| you pointers on On-Page Optimization. | | | | many keywords (phrases) should you consider |
| | | | for a given page and how many times should |
| ON-PAGE SEARCH ENGINE OPTIMAZATION OF YOUR | | | | that/those words appear on that page. Okay, |
| SITE | | | | the first thing that you have to understand |
| | | | is that there is such a thing as a website |
| KEYWORDS | | | | being Over-Optimized! You may believe that |
| | | | the greater the optimization the better but |
| The first thing you must learn to do is to | | | | the reality is more complicated. You see the |
| treat each webpage on your site as (if not | | | | search engine algorithms take into account |
| quite independent) an autonomous entity. In | | | | the keyword density of a particular page, and |
| essence this means a different title for each | | | | by doing in-depth analyses of the topmost |
| page and targeting different keywords for a | | | | websites for a given keyword (for Google, |
| particular page. Let's say for example your | | | | speculation puts the ideal keyword density at |
| site is about vitamins and has a number of | | | | between 1.5 - 1.8 % while MSN runs up to 3.0 |
| different pages for the various vitamins. | | | | %, with consistent ole Yahoo somewhere in the |
| Your home page (index page) would target | | | | middle) they will know that something just |
| general keywords such as vitamin, health | | | | isn't right if your website boasts a keyword |
| supplement, dietary supplement, food vitamin | | | | density of 10%. This is know as spamming the |
| etc. But a page with content about vitamin C | | | | search engines and sends up an immediate red |
| should not target such generalized terms. It | | | | flag alert. |
| should target keywords (phrases) specifically | | | | |
| related to vitamin c such as: vitamin c, c | | | | So what's the big deal? Your site won't get |
| vitamin, ascorbic acid, benefit of vitamin c | | | | the ranking it perhaps deserves if it's new, |
| and so on. The title of each particular page | | | | and if it is an established site it will most |
| should begin with your most valued (most | | | | likely be taken down a notch or two. Another |
| searched for) keyword. Once again using | | | | factor to consider if your site is new, is |
| vitamin C as an example, your webpage title | | | | that Google routinely sequesters new sites (a |
| should begin with Vitamin C and not something | | | | process called sandboxing) until the site can |
| like 'All the facts about vitamin c'. If you | | | | establish value and credibility. This is all |
| actually design and construct your website | | | | part of the on-going battle between search |
| from scratch you can even go a step further. | | | | engines (trying to deliver valuable and |
| Name your webpage files starting with the | | | | worthwhile information to search queries) and |
| targeted keyword. Once again, taking your | | | | the spam websites that offer no substantial |
| vitamin site as an example, for pages | | | | value whatsoever, but are keyword dense |
| relevant to vitamin C, name them accordingly. | | | | one-page websites with the sole goal of |
| So say one of the pages is about the benefits | | | | making money online in some manner or other. |