| So you've struggled, labored, sweated and
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| | that page with a searched for keyword or
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| poured lots of love into designing and
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| | phrase pertaining to the benefits of
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| building your website. And phewee ain't
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| | vitamin C; e.g., vitamincbenefits.htm. So
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| it just the pertiest thing for sore eyes!
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| | how do you know which keywords are
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| But just as in real, life so goes it for
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| | regularly searched for? Don't worry at
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| the virtual realm--beauty will only get
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| | the end of this article you'll be
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| you so far. So you've got to put that
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| | supplied with a list of great and free
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| site to work! And how do you do that? Get
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| | keyword search tools.
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| it out there...put it right in the bulls
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| | Nobody gets to see the name of your file
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| eye of the search engines! That's the way
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| | other than you the webmaster and the
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| you're going to get traffic to your site.
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| | various search engine robots. So it
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| And just in case you don't know, traffic
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| | doesn't matter how awkward they look or
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| (specifically targeted traffic) is the
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| | sound because unlike people a search
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| life blood of any internet business.
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| | engine robot is not concerned with the
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| By the close of 2005 the big kahuna, the
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| | aesthetics of a thing.
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| absolute capo di tutti frutti of search
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| | KEYWORD DENSITY VERSUS CONTENT
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| was Google which commanded a whopping
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| | While making your webpage as attractive
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| 46-47 percent of all searches conducted
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| | as possible to the search engines bear in
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| online. The runner up was Yahoo with
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| | mind you're doing this to get
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| about 25 % and followed distantly by MSN
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| | traffic...human traffic. So the content
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| who conducted about 11.4 % of all
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| | (copy) on your pages should read
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| searches. AOL boasted a paltry 6.9 %
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| | attractively to your human visitors while
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| which still came to a not insubstantial
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| | also appealing to the search engine
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| 350 million searches. Searches through
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| | robots. In this respect keyword
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| Google were a mind-sweltering 2.4
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| | optimization is a fine balancing act and
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| billion! Contrastingly MSN is the king of
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| | if push ever comes to shove you'd be
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| super-fast indexing whilst Google is the
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| | better off weighing this balance in favor
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| snail in the site-indexing race. Yahoo
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| | of your human visitors. After all what's
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| once again falls in the middle of the
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| | the point of having a ton of traffic
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| two. So bear in mind, if your site is new
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| | passing through your site and hardly any
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| and you're optimizing for Google don't
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| | of it performing your most desired action
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| forget about the other Big Two search
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| | (visitors buying something, signing up
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| engines (Yahoo and MSN) which can send
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| | etc) all because of that lousy copy you
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| some rather decent traffic your way in
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| | wrote with the search engine robots
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| the meanwhile.
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| | foremost in mind!
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| There are two types of optimization
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| | OVER-OPTIMIZATION
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| techniques that will determine your
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| | There are also other very important
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| website's standing with the search
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| | factors to consider when optimizing for
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| engines. They are: On-Page Search
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| | keywords. How many keywords (phrases)
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| Optimization and Off-Page Search
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| | should you consider for a given page and
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| Optimization. This article will give you
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| | how many times should that/those words
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| pointers on On-Page Optimization.
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| | appear on that page. Okay, the first
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| ON-PAGE SEARCH ENGINE OPTIMAZATION OF
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| | thing that you have to understand is that
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| YOUR SITE
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| | there is such a thing as a website being
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| KEYWORDS
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| | Over-Optimized! You may believe that the
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| The first thing you must learn to do is
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| | greater the optimization the better but
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| to treat each webpage on your site as (if
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| | the reality is more complicated. You see
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| not quite independent) an autonomous
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| | the search engine algorithms take into
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| entity. In essence this means a different
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| | account the keyword density of a
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| title for each page and targeting
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| | particular page, and by doing in-depth
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| different keywords for a particular page.
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| | analyses of the topmost websites for a
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| Let's say for example your site is about
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| | given keyword (for Google, speculation
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| vitamins and has a number of different
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| | puts the ideal keyword density at between
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| pages for the various vitamins. Your home
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| | 1.5 - 1.8 % while MSN runs up to 3.0 %,
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| page (index page) would target general
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| | with consistent ole Yahoo somewhere in
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| keywords such as vitamin, health
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| | the middle) they will know that something
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| supplement, dietary supplement, food
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| | just isn't right if your website boasts a
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| vitamin etc. But a page with content
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| | keyword density of 10%. This is know as
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| about vitamin C should not target such
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| | spamming the search engines and sends up
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| generalized terms. It should target
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| | an immediate red flag alert.
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| keywords (phrases) specifically related
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| | So what's the big deal? Your site won't
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| to vitamin c such as: vitamin c, c
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| | get the ranking it perhaps deserves if
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| vitamin, ascorbic acid, benefit of
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| | it's new, and if it is an established
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| vitamin c and so on. The title of each
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| | site it will most likely be taken down a
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| particular page should begin with your
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| | notch or two. Another factor to consider
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| most valued (most searched for) keyword.
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| | if your site is new, is that Google
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| Once again using vitamin C as an example,
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| | routinely sequesters new sites (a process
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| your webpage title should begin with
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| | called sandboxing) until the site can
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| Vitamin C and not something like 'All the
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| | establish value and credibility. This is
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| facts about vitamin c'. If you actually
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| | all part of the on-going battle between
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| design and construct your website from
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| | search engines (trying to deliver
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| scratch you can even go a step further.
| |
| | valuable and worthwhile information to
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| Name your webpage files starting with the
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| | search queries) and the spam websites
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| targeted keyword. Once again, taking your
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| | that offer no substantial value
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| vitamin site as an example, for pages
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| | whatsoever, but are keyword dense
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| relevant to vitamin C, name them
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| | one-page websites with the sole goal of
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| accordingly. So say one of the pages is
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| | making money online in some manner or
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| about the benefits of vitamin C, name
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| | other.
|
