| Search engine optimization refers to any practice | | | | your entire website to look for a consistent theme. In |
| related to the end goal of improving your web site's | | | | other words, you can't publish a page about your cat |
| position in the search engine 'free found listing.' The | | | | on a site that sells chess sets without breaking the |
| reason you want all of your web pages, or at least | | | | consistent theme rule. Every website must have a |
| your most important web pages, search engine | | | | consistent theme weaved in and out every web page. |
| optimized zeros in on what nearly every website | | | | If the web pages pass this evaluation, the robot zips |
| owner wants: More new business contacts generated | | | | on to calculate all the data in various formats. For |
| from Web traffic! | | | | example, are there too many keywords on the page |
| According to current search engine ranking | | | | as compared to the total number of words on the |
| requirements, keywords and content on the same | | | | web page? A comparison of image descriptions and |
| page must match a particular set of criteria. Basically, | | | | link content also plays a roll. Once all of the various |
| this means - for example - that for every 500 words | | | | calculations are complete - and this all happens in |
| on a page, you might only be able to write the same | | | | seconds - the calculated percent of substance is |
| keyword 5 or 6 times to maintain the balance required | | | | compared to all the other website pages on the |
| by search engines. But simply adding the keyword to | | | | Internet asking for the same keyword status. Then the |
| the body of the page is not the only factor. The page | | | | robot determines web page ranking position to be |
| title and description (among others) are also factors. It's | | | | displayed in the search engine 'free found listing' when |
| obvious that every keyword you have for your site | | | | that one key word is used by a web searcher. |
| can't be positioned accurately in each relevant place | | | | It is easy to see why search engine optimizing web |
| on one page. Each keyword, keyword phrase, or | | | | pages is a complex, labor-intensive task that requires |
| keyword set needs its own page to effectively return | | | | up-to-date knowledge of search engine standards and |
| web traffic to your site. | | | | requirements, skill in applying the words to comply as |
| Keyword stuffing is a big ouch! Repeating your | | | | closely as possible with top ranking position, and |
| keyword 30 or 40 times in the content is called | | | | common sense so as to not go overboard (keyword |
| keyword stuffing, and it gets your web page penalized | | | | stuffing a page) getting that web page penalized or |
| or banned altogether from search results. It's just | | | | banned altogether. |
| common sense not to engage in keyword stuffing. | | | | Pages that use acceptable standards applicable for |
| Limit the number of keywords on each of your web | | | | each search engine are rewarded in time with a |
| pages, and develop individual web pages for each of | | | | valuable ranking. A top ranking has many benefits for |
| your most important keywords. | | | | your business, from visibility, free clicks and web traffic |
| Requirements and standards change rapidly. At this | | | | to increased sales revenue. |
| writing, if the web page is unique and if crawlers | | | | The bottom line is to publish web pages that meet |
| determine that the page offers viewers substantive | | | | search requirements so visitors can find your page. If it |
| content, it passes the first test for ranking. | | | | is too time consuming for you to successfully optimize |
| It goes something like this. The number of words the | | | | the content on your web site, or if your search engine |
| public sees on a page is analyzed by search engine | | | | ranking appears buried on page 99 of the free found |
| robots to determine if there are enough words to be | | | | listing, you may want to consider a professional SEO |
| valuable to a web visitor who reads the page. If there | | | | service provider. Start by asking an experienced |
| are enough words on the visible part of the web page, | | | | search optimization writer to review 3 or 4 of your |
| then the robot evaluates the hidden text (called the | | | | existing web pages. Listen to her suggestions and |
| source code). It looks for key words, descriptions, web | | | | apply them. If budget is limited, engage her services to |
| page titles, link content and image descriptions just for | | | | only optimize your most important web pages. Track |
| starters. If the data qualifies, this invisible web page | | | | results over the following 90 - 120 days. |
| crawler then compares the overall page content with | | | | |