Having Trouble with Click Fraud?

Click fraud involves the process of intentionally clickingany hopes of generating additional sales from that
ads listed on your website for the purpose of earningcost.
money rather than intending to view the products ofThose who participate in the act of click fraud should
the advertiser. Adsense involves placing ads on yourbe very careful. There are strict guidelines in place by
website for other businesses. The way your websiteGoogle to protect the reputation of their Adsense
makes money is determined by the number of clicksoperations. Anyone caught participating in click fraud
to the advertiser's link. Most websites who participatewill be banned from further advertisements on their
in Adsense are honest. However, the issue of clickwebsite. Google has invested 2.7 million for their Fraud
fraud is happening more often on the internet as theSquad. They feel this investment is worthwhile though
owner's of some websites have found it an enticingas click fraud is a serious issue. It has the potential of
method of generating more money from thedestroying the entire advertising industry online as we
advertisers.know it.
With the onset of click fraud, software has beenThere are legal issues involved as well. A California
designed to analyze data based on the traffic to aman was charged with obtaining more than $150,000
website. This information is used to determine thedue to click fraud in 2004. He has been indited by a
possibility of click fraud. If you advertise this way youGrand Jury. However, there are no state or federal
should invest in click fraud software or you may paylaws yet against click fraud. This particular man was
more for advertising than you should be. This softwareonly indited in his scam because he came clean about
costs from $99 to $299, so it is very cost effective. Itit with Google in a blackmail scheme. He was going to
is believed as much as 20% of the cost advertiserssell his secret of how he did it to Google for another
are paying out each month is due to click fraud. With$150,000. If they didn't give it to him he threatened to
3.2 million dollars generated each year for this type ofkeep on doing it. If we can get state and federal laws
advertising, 20% is a very high dollar amount to beto see click fraud as a classification of fraud with the
losing!possibility of a felony charge and jail time it may deter
A common method of click fraud involves an onlinethe amount of click fraud that takes place.
robot that clicks away at the advertisements listed onAs a provider of such advertising don't be tempted to
a particular website. This is the quickest method.click on the ads yourself or with an automated system.
Others either do it themselves, clicking away at theThe risk of getting caught is very high as are the
ads on their own website or they hirer others tofinancial and legal repercussions. As an advertiser pay
perform the task for them at a price much less thanclose attention to high changes in advertising costs
what they receive in return from the advertisers.through Adsense. Take the time to question these
Sometimes click fraud is done not to make money butincreases. Is it click fraud or great increases in traffic?
to sabotage competitors. This is done by findingHave sales increased? It is a great idea to invest in
websites that advertise for them and continually clickclick fraud software as well to protect your business
the ads. This will then cost that competitor a great dealas well as your advertising budget.
of money they have to pay out for advertising without