| The use of SMS for business purposes
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| | by SMS.
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| shows widespread adoption within the
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| | Less than 15% of all respondents receive
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| South African market, according to a
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| | fewer than 6 business SMS's per week.
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| pilot study by Webchek in July 2006. 95%
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| | More than 30% of respondents receive
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| of respondents reported receiving
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| | more than 50 business emails per week.
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| business communications via SMS while 75%
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| | More respondents received irrelevant
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| received email communications for
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| | business emails than SMS communications.
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| business purposes. Key findings were that
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| | Respondents do not like receiving
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| respondents received on average:
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| | irrelevant advertising messages from
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| 3 to 4 relevant business SMS's per week.
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| | businesses.
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| 35 relevant business emails per week.
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| | The main conclusion of the study is that
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| 6 irrelevant business SMS's per week.
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| | the use of SMS will continue surpass
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| 7 irrelevant business emails per week -
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| | email as a business communication tool
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| note that most PC's have spam filters
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| | for three reasons:
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| installed, while most mobile phones do
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| | SMS is a ubiquitous communication medium
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| not.
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| | as more people have access to cell phones
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| 61% of respondents were happy to receive
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| | than the Internet or email.
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| business communications via e-mail, and
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| | SMS is immediate as a text message
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| 50% of respondents were happy to receive
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| | arrives nearly instantaneously on a
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| business communications via SMS.
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| | targeted user's cell phone.
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| The other findings from the research
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| | SMS generates less spam due to the fact
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| are:
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| | that the cost of SMS is kept above a
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| Overall, users report lower volumes of
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| | certain threshold. Most spam is
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| business communications via SMS than
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| | eliminated as the sender pays for the
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| email but more respondents report having
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| | communication.
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| received business communications via SMS.
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| | The study bring the spotlight on a key
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| The financial services sector use SMS
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| | feature of fixed to mobile convergence
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| more than email to send business
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| | solutions from C21 Communications,
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| communications.
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| | exclusive provider in the UK and Ireland
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| After financial services, the retail
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| | of Topex NGN equipment and Fixed Cellular
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| sector makes the most use of SMS for
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| | Terminals.
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| business communications.
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| | Business SMS automation and convergent
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| 35% of respondents reported receiving
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| | messaging is a feature common to
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| internal work communications via email
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| | C21communications/ Topex Fixed Cellular
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| while 15% received these communications
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| | Terminals and GSM/UMTS Gateways.
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