| Search Engine Optimisation (SEO) can often be an | | | | website structure planning stage and never ends. |
| expensive exercise in terms of both time and money. | | | | There may be lots of work involved but the sooner |
| Here is a list of 10 of the worst mistakes you could | | | | you start the sooner you will reap the rewards. |
| make, that at worst could get your website banned, | | | | 6. Do not exchange links with everyone. Always keep |
| and if you are lucky, their implementation would just | | | | in mind that outgoing links to disreputable or unrelated |
| impede your success in achieving higher organic | | | | websites can adversely affect your search engine |
| search engine positions. | | | | rankings. |
| SEO Tips - 10 Don'ts Of SEO | | | | 7. It can be easy to foret the human visitors, make |
| 1. Keyword stuffing. Needlessly stuffing your keywords | | | | sure you do not. Do not neglect your human visitors, |
| on your web pages will sound nonsense not only to | | | | remember that eventually it's the human visitors who |
| your human visitors but also the search engines. This | | | | are going to do business with you, so keep them first. |
| tactic could actually harm your rankings. | | | | Reputed SEO consultants believe that websites that |
| 2. Don't move or remove a popular page. By keeping a | | | | are human-friendly are search-engine-friendly |
| regular eye on your website statistics you should be | | | | automatically. |
| aware of your current popular pages. If you need to | | | | 8. Using analytical tools will help. Analytics tools like |
| reorganise your site structure then remember to 301 | | | | Google Analytics and others help you know how |
| redirect via .htaccess from the old location to the new | | | | much traffic you are getting from various sources |
| one. | | | | including search engines. They also tell you which are |
| 3. Do not use images in navigation. For the moment at | | | | your popular pages and for what keywords you |
| least images mean nothing to search engines. It is | | | | attract maximum number of visitors. |
| therefore preferable to use text links in your navigation | | | | 9. Do not focus on too few keywords. My last point |
| and use CSS for styling. When you are forced to use | | | | discussed longtail keywords. Your main keywords |
| an image the always use the ALT attribute and of | | | | may get you lots of traffic from few sources, but your |
| course remember to include your keywords. | | | | long tail keywords can get you small chunks of traffic |
| 4. Do not use an incorrect robot.txt file. An incorrect | | | | from many sources |
| robot.txt file can totally stop search engine traffic. A | | | | 10. Do not be impatient. It can take a while to see good |
| single incorrect command in this file can block an entire | | | | results, so be patient. For instance it may take more |
| folder. If you need to use a robot.txt file then make | | | | than 5 months for your website to even start |
| sure you know what you are doing. | | | | appearing in the search results. That's why it is a good |
| 5. Do not procrastinate. SEO begins at the initial | | | | idea to start sooner rather than later. |