| It's no good having a creative, individual | | | | website stays at the top of the listings so |
| website with brilliant, informative copy if | | | | people go to your website before others. With |
| customers can't find you on the internet. On | | | | targeted copy in place, search engines are |
| the other hand, it's also detrimental if you | | | | more likely to index your web site on page |
| have a website that can be easily found (has | | | | one than if it does not include keyword-rich |
| a high ranking) but people become bored and | | | | copy. This is an ever more important issue |
| alienated reading it. | | | | when dealing with Google, the leading |
| | | | search-engine today. |
| Producing effective online copywriting is a | | | | |
| creative process blending art and science in | | | | To rank highly in the search engines the |
| a balanced technique combining many different | | | | words on your web pages should never be an |
| elements. This integration of disciplines is | | | | afterthought, but should be included right at |
| required to satisfy both the technical and | | | | the beginning in the original design of your |
| the aesthetic objectives of a website. | | | | website. Content development is the most |
| Optimised online copywriting should ensure | | | | valuable asset web developers can utilise in |
| that your website is: | | | | the bid for productive, successful search |
| | | | engine optimisation and Search Engine |
| • highly readable to your viewers | | | | Marketing (SEM). |
| • highly visible to the search engines, | | | | |
| and thereby • commercially successful | | | | Hiring a professional copywriter is a wise |
| for you. | | | | investment in your business future. Even if |
| | | | you don't want to optimise your site you |
| Many people and businesses don't have the | | | | should make sure that the words on your site |
| time to actually write web copy themselves. A | | | | are reasonable, enticing, spelled correctly |
| professional freelance copywriter can furnish | | | | and artfully arranged to engage attention. |
| you with keyword-rich, highly original web | | | | Just because you can type letters or write |
| content to enhance and improve the quality of | | | | some emails doesn't mean you can write the |
| your website with the aim of transforming | | | | copy for your website. The writing on your |
| more of your visitors into customers. | | | | home page is usually how people determine |
| | | | whether the website is a scam or the genuine |
| Rarely will you get a second chance to engage | | | | article. Your website's credibility takes a |
| your customer's attention, so your first shot | | | | nose-dive if the spelling is wrong or the |
| must be formatted for maximum sales | | | | grammar is incorrect, or it just sounds like |
| potential, catching the eye of the search | | | | bad, clumsy English. People will not trust |
| engine robots as well. But not too much... If | | | | your content. |
| your copy goes overboard in favour of the | | | | |
| search engines it earn you a penalty from | | | | Within the search engines new technologies |
| Google that will negatively effect your | | | | and algorithms are being developed all the |
| rankings. Your website must always have the | | | | time to make search methodologies smarter, |
| reader as priority. This makes more business | | | | more astute. It's never a coincidence when |
| anyway. | | | | someone types in a search phrase and your |
| | | | website is indexed highly on the page. |
| Search engines provide a way for potential | | | | Keyword rich online copywriting is a |
| customers to find you on the internet. People | | | | significant and critical component in gaining |
| type a keyphrase or keyword into a search | | | | high rankings on the search engines. |
| engine, such as Google, Yahoo or MSN (or one | | | | |
| of the many other popular engines) and this | | | | Recently, Google has been pioneering a new |
| returns a page of listings - web page | | | | trend of intelligent search engines which are |
| suggestions for that particular phrase or | | | | not attracted by mere repetition of words |
| word. Obviously, you want your website to | | | | throughout the text, but which look for |
| feature highly in this list. | | | | meaning, attempting to make grammatical sense |
| | | | of the information, trying to understand what |
| Optimised online copywriting specifically | | | | the web page is actually saying. This is |
| targets the words and phrases people are | | | | forcing webmasters to improve the content on |
| using when searching for a product on the | | | | their web pages or suffer the consequences. |
| internet (Search Engine Marketing (SEM), | | | | The old saying has never been more relevant: |
| keyword research). You want to make sure your | | | | "content is king. |