| When people think of search engine | | | | founders, Sergey Brin and Lawrence Page, once |
| optimization, they immediately think of time | | | | wrote about Dangling links "Dangling links |
| consuming very tedious tasks that are way | | | | are simply links that point to any page with |
| beyond their capabilities. That might be true | | | | no outgoing links. They affect the model |
| if they put no time and effort into it. I do | | | | because it is not clear where their weight |
| agree that improving search engine rankings | | | | should be distributed, and there are a large |
| in competitive niche markets require a good | | | | number of them. Often these dangling links |
| deal of knowledge and expertise. It's TIME to | | | | are simply pages that we have not downloaded |
| learn the basics of how to improve your | | | | yet..........Because dangling links do not |
| search engine rankings. There is huge need | | | | affect the ranking of any other page |
| for search engine optimization experts, but | | | | directly, we simply remove them from the |
| most websites don't find themselves in a very | | | | system until all the PageRanks are |
| competitive niche market. Many websites can | | | | calculated. After all the PageRanks are |
| achieve top rankings by applying my | | | | calculated they can be added back in without |
| optimization basics. All you have to do is | | | | affecting things significantly." - extract |
| put in the time learning and applying them. | | | | from the original PageRank paper by Google's |
| Let me lay out the basics of search engine | | | | founders, Sergey Brin and Lawrence Page. |
| optimization. You can find a professional to | | | | •It is good to structure the internal |
| do it but some professionals charge thousands | | | | links so that targeted keywords are |
| to even get your foot in the door. Others | | | | reinforced. For example, organize the links |
| have you fill out lengthy quote requests and | | | | so that a topic's sub-topic pages link to the |
| tell you they'll be back in about three days | | | | topic page with the right link text (see |
| with a quote. Then you wait for three days, | | | | below), and vice-versa. Off-page elements I |
| and no email shows up. It might be worthwhile | | | | was just reading a popular keyword site that |
| trying these basics out before paying an | | | | delivers the best possible keywords for your |
| expert. Please Note: If you feel you haven't | | | | website. Then, they say enter each keyword |
| achieved the results that you want, then try | | | | and separate them with a comma. Do not |
| some affordable SEO experts who have more | | | | separate these words with a comma. There is |
| knowledge and expertise in their field. What | | | | no need to separate them because the search |
| is Search Engine Optimization? Search engine | | | | engines ignore the commas. The words in the |
| optimization is the process of coding a | | | | Keywords tag were never treated as keywords |
| website to achieve top rankings in the search | | | | by the search engines; they were treated as |
| engines. You must concentrate on the | | | | text on the page. I keep hearing that the |
| website's most relevant keywords. These | | | | keyword tag is not as effective as it used to |
| relevant keywords are the key phrases that | | | | be, and then I'll click a link and it says |
| people are most likely to type into the | | | | it's an absolute. My advice to you is to put |
| search engine to look for websites. These | | | | plenty of relevant keywords into the tag and |
| websites must present their products and | | | | include the keyword once at the front, and a |
| services within a twenty second period to | | | | second time further along the line. Do me a |
| ensure that the visitor locks into their | | | | favor and do yourself a favor? Do not repeat |
| site. Let me give you a scenario that happens | | | | a word more than 5 times. If you do, the |
| far too many times. Let's say you are looking | | | | search engines will think you are spamming |
| for a great hosting company. You type in your | | | | them and they will drop you quick. The H tag |
| favorite search engine and enter a few | | | | < Hn >Insert your headings or your |
| keywords: cheap hosting. You get thousands | | | | titles of your text here< /Hn > The "H" |
| upon thousands of websites. What the search | | | | stands for headings throughout your text and |
| engine displays to you makes you decide | | | | the "n" stands for the text size from 1 to 6. |
| whether or not to click on it. When you | | | | The smallest is 6 and the biggest heading |
| finally decide to click on it, how many times | | | | size is 1. H tags are given more weight than |
| have you seen Google "adwords" throughout the | | | | ordinary text and, the bigger the H size, the |
| whole left side in no particular format? How | | | | more weight it receives. So include the |
| many times have you seen affiliate product | | | | target keyword in H tags at least once on the |
| advertising on the whole right side in no | | | | page, and two or three times if possible. |
| particular format? Goodbye! What could have | | | | Also, place the first H tag as near to the |
| been an easy sell turned out to be an easy | | | | top of the page as possible. Bold text Bold |
| click out of your website. This is not what | | | | text is given more weight than ordinary text |
| you are trying to achieve. The first step for | | | | but not as much as H tags. As much as is |
| search engine optimization is to choose the | | | | reasonable, enclose the keyword in bold tags |
| most suitable keywords for your site. Make a | | | | when it appears on the page. Text The body |
| list of the most suitable keywords for your | | | | should be easy to read with a very clean |
| site and then split one or two of them to | | | | layout. Remember when I visited the hosting |
| each suitable page within the site. One | | | | sites, and they have Adwords on the left, and |
| keyword per page is preferable, but two per | | | | they have the affiliate products on the |
| page is not so bad. Sometimes it is useful to | | | | right, and their actual text or body is 10 |
| split a large page into two smaller pages so | | | | inches below. Let's cut out all the extra |
| that a different keyword can be targeted on | | | | stuff. Treat your website as an entity. When |
| each page. IMPORTANT NOTE: Matching keywords | | | | you do that, buyers will remain on your |
| to a page's content is essential. A search | | | | website. Perfect! You have achieved your goal |
| engine robot and spider has caught on to all | | | | of getting traffic to stay. In your text, use |
| the tricks. Don't try to outsmart it. Basic | | | | the main keywords as often as you can on the |
| Search Engine Optimization Structure is vital | | | | page without messing with this clean |
| to your success. An obvious and overlooked | | | | user-friendly layout.. Use the term once or |
| aspect of search engine optimization is to | | | | twice very early in the page's body text and |
| make sure that search engine spiders can | | | | as often as possible throughout. Reword small |
| actually crawl to all of your website's | | | | parts and even add sentences to make sure |
| pages. If the spiders and robots can't find | | | | that the keyword is well represented in the |
| them, then they won't get indexed, and we've | | | | text. In all probability, each word in the |
| wasted a lot of time on search engine | | | | keyword will be found on the page separate |
| optimization. Make sure that your navigation | | | | from the keyword itself. This is good. In |
| structure of your website is strong. Would | | | | fact, if they are not there on their own, add |
| you build a mansion on a one inch foundation? | | | | a few of them through the page. Alt text img |
| Probably not! Then why build your website | | | | src="url" alt="Type in text that will show up |
| mansion on a weak foundation. This means that | | | | on images on mouse over" Alt-text is simple. |
| all of your pages are linked together on | | | | Blind people have speech synthesizers that |
| every page. When the spider crawls throughout | | | | read pictures. The only way the blind person |
| your website, it will crawl to all of the | | | | will be able to "hear" the picture is if you |
| pages and back again. If there is one broken | | | | included the Alt-text. This is the text you |
| link, this could affect your search engine | | | | see on pictures when you mouse over it. Guess |
| rankings! Don't forget the not so obvious: | | | | what? Include the keywords in the alt text of |
| •Robots and Spiders can't see links | | | | all images on the page. Not to mention that |
| embedded in Java and most times Flash. When a | | | | this could definitely help your search engine |
| spider and a robot crawls over your website, | | | | rankings. Summary Make a list of keywords for |
| it only reads the text, and those embedded | | | | your site. Rank the popularity of the |
| links are invisible to the spiders and robots | | | | keywords because that's what your visitor |
| far as search engines are concerned, they | | | | will type in the Search Engines. Make sure |
| don't exist. Let's make a promise not to use | | | | each page of your website has at least one |
| them. •How many times have you clicked | | | | major keyword and split some pages if |
| on a link and looked at the URL, and it | | | | necessary Make sure the links and link text |
| contained about 32 extra letters and numbers | | | | contain your target keywords If possible, |
| in it? Google won't spider any URL that looks | | | | organize links from other sites to suit the |
| like this. Avoid using dynamic URLs. | | | | target keywords and their pages. Organize all |
| •Make sure all pages link to at least | | | | the on-page elements to suit each page's |
| one other page. Links to pages that don't | | | | target keyword. Relax and shoot for number |
| link out are called "dangling links". Google | | | | one rankings. |