| When people think of search engine optimization, they | | | | link out are called "dangling links". Google founders, |
| immediately think of time consuming very tedious tasks | | | | Sergey Brin and Lawrence Page, once wrote about |
| that are way beyond their capabilities. That might be | | | | Dangling links "Dangling links are simply links that point |
| true if they put no time and effort into it. I do agree that | | | | to any page with no outgoing links. They affect the |
| improving search engine rankings in competitive niche | | | | model because it is not clear where their weight should |
| markets require a good deal of knowledge and | | | | be distributed, and there are a large number of them. |
| expertise. It's TIME to learn the basics of how to | | | | Often these dangling links are simply pages that we |
| improve your search engine rankings. There is huge | | | | have not downloaded yet..........Because dangling links do |
| need for search engine optimization experts, but most | | | | not affect the ranking of any other page directly, we |
| websites don't find themselves in a very competitive | | | | simply remove them from the system until all the |
| niche market. Many websites can achieve top rankings | | | | PageRanks are calculated. After all the PageRanks |
| by applying my optimization basics. All you have to do | | | | are calculated they can be added back in without |
| is put in the time learning and applying them. Let me lay | | | | affecting things significantly." - extract from the original |
| out the basics of search engine optimization. You can | | | | PageRank paper by Google's founders, Sergey Brin |
| find a professional to do it but some professionals | | | | and Lawrence Page. •It is good to structure |
| charge thousands to even get your foot in the door. | | | | the internal links so that targeted keywords are |
| Others have you fill out lengthy quote requests and tell | | | | reinforced. For example, organize the links so that a |
| you they'll be back in about three days with a quote. | | | | topic's sub-topic pages link to the topic page with the |
| Then you wait for three days, and no email shows up. | | | | right link text (see below), and vice-versa. Off-page |
| It might be worthwhile trying these basics out before | | | | elements I was just reading a popular keyword site |
| paying an expert. Please Note: If you feel you haven't | | | | that delivers the best possible keywords for your |
| achieved the results that you want, then try some | | | | website. Then, they say enter each keyword and |
| affordable SEO experts who have more knowledge | | | | separate them with a comma. Do not separate these |
| and expertise in their field. What is Search Engine | | | | words with a comma. There is no need to separate |
| Optimization? Search engine optimization is the | | | | them because the search engines ignore the commas. |
| process of coding a website to achieve top rankings in | | | | The words in the Keywords tag were never treated |
| the search engines. You must concentrate on the | | | | as keywords by the search engines; they were |
| website's most relevant keywords. These relevant | | | | treated as text on the page. I keep hearing that the |
| keywords are the key phrases that people are most | | | | keyword tag is not as effective as it used to be, and |
| likely to type into the search engine to look for | | | | then I'll click a link and it says it's an absolute. My advice |
| websites. These websites must present their products | | | | to you is to put plenty of relevant keywords into the |
| and services within a twenty second period to ensure | | | | tag and include the keyword once at the front, and a |
| that the visitor locks into their site. Let me give you a | | | | second time further along the line. Do me a favor and |
| scenario that happens far too many times. Let's say | | | | do yourself a favor? Do not repeat a word more than |
| you are looking for a great hosting company. You type | | | | 5 times. If you do, the search engines will think you are |
| in your favorite search engine and enter a few | | | | spamming them and they will drop you quick. The H |
| keywords: cheap hosting. You get thousands upon | | | | tag < Hn >Insert your headings or your titles of |
| thousands of websites. What the search engine | | | | your text here< /Hn > The "H" stands for headings |
| displays to you makes you decide whether or not to | | | | throughout your text and the "n" stands for the text |
| click on it. When you finally decide to click on it, how | | | | size from 1 to 6. The smallest is 6 and the biggest |
| many times have you seen Google "adwords" | | | | heading size is 1. H tags are given more weight than |
| throughout the whole left side in no particular format? | | | | ordinary text and, the bigger the H size, the more |
| How many times have you seen affiliate product | | | | weight it receives. So include the target keyword in H |
| advertising on the whole right side in no particular | | | | tags at least once on the page, and two or three |
| format? Goodbye! What could have been an easy sell | | | | times if possible. Also, place the first H tag as near to |
| turned out to be an easy click out of your website. | | | | the top of the page as possible. Bold text Bold text is |
| This is not what you are trying to achieve. The first | | | | given more weight than ordinary text but not as much |
| step for search engine optimization is to choose the | | | | as H tags. As much as is reasonable, enclose the |
| most suitable keywords for your site. Make a list of | | | | keyword in bold tags when it appears on the page. |
| the most suitable keywords for your site and then split | | | | Text The body should be easy to read with a very |
| one or two of them to each suitable page within the | | | | clean layout. Remember when I visited the hosting |
| site. One keyword per page is preferable, but two per | | | | sites, and they have Adwords on the left, and they |
| page is not so bad. Sometimes it is useful to split a | | | | have the affiliate products on the right, and their actual |
| large page into two smaller pages so that a different | | | | text or body is 10 inches below. Let's cut out all the |
| keyword can be targeted on each page. | | | | extra stuff. Treat your website as an entity. When you |
| IMPORTANT NOTE: Matching keywords to a page's | | | | do that, buyers will remain on your website. Perfect! |
| content is essential. A search engine robot and spider | | | | You have achieved your goal of getting traffic to stay. |
| has caught on to all the tricks. Don't try to outsmart it. | | | | In your text, use the main keywords as often as you |
| Basic Search Engine Optimization Structure is vital to | | | | can on the page without messing with this clean |
| your success. An obvious and overlooked aspect of | | | | user-friendly layout.. Use the term once or twice very |
| search engine optimization is to make sure that search | | | | early in the page's body text and as often as possible |
| engine spiders can actually crawl to all of your | | | | throughout. Reword small parts and even add |
| website's pages. If the spiders and robots can't find | | | | sentences to make sure that the keyword is well |
| them, then they won't get indexed, and we've wasted | | | | represented in the text. In all probability, each word in |
| a lot of time on search engine optimization. Make sure | | | | the keyword will be found on the page separate from |
| that your navigation structure of your website is | | | | the keyword itself. This is good. In fact, if they are not |
| strong. Would you build a mansion on a one inch | | | | there on their own, add a few of them through the |
| foundation? Probably not! Then why build your website | | | | page. Alt text img src="url" alt="Type in text that will |
| mansion on a weak foundation. This means that all of | | | | show up on images on mouse over" Alt-text is simple. |
| your pages are linked together on every page. When | | | | Blind people have speech synthesizers that read |
| the spider crawls throughout your website, it will crawl | | | | pictures. The only way the blind person will be able to |
| to all of the pages and back again. If there is one | | | | "hear" the picture is if you included the Alt-text. This is |
| broken link, this could affect your search engine | | | | the text you see on pictures when you mouse over it. |
| rankings! Don't forget the not so obvious: | | | | Guess what? Include the keywords in the alt text of all |
| •Robots and Spiders can't see links | | | | images on the page. Not to mention that this could |
| embedded in Java and most times Flash. When a | | | | definitely help your search engine rankings. Summary |
| spider and a robot crawls over your website, it only | | | | Make a list of keywords for your site. Rank the |
| reads the text, and those embedded links are invisible | | | | popularity of the keywords because that's what your |
| to the spiders and robots far as search engines are | | | | visitor will type in the Search Engines. Make sure each |
| concerned, they don't exist. Let's make a promise not | | | | page of your website has at least one major keyword |
| to use them. •How many times have you | | | | and split some pages if necessary Make sure the links |
| clicked on a link and looked at the URL, and it | | | | and link text contain your target keywords If possible, |
| contained about 32 extra letters and numbers in it? | | | | organize links from other sites to suit the target |
| Google won't spider any URL that looks like this. Avoid | | | | keywords and their pages. Organize all the on-page |
| using dynamic URLs. •Make sure all pages link | | | | elements to suit each page's target keyword. Relax |
| to at least one other page. Links to pages that don't | | | | and shoot for number one rankings. |