How to Increase Your Search Engine Rankings?

When people think of search engine optimization, theylink out are called "dangling links". Google founders,
immediately think of time consuming very tedious tasksSergey Brin and Lawrence Page, once wrote about
that are way beyond their capabilities. That might beDangling links "Dangling links are simply links that point
true if they put no time and effort into it. I do agree thatto any page with no outgoing links. They affect the
improving search engine rankings in competitive nichemodel because it is not clear where their weight should
markets require a good deal of knowledge andbe distributed, and there are a large number of them.
expertise. It's TIME to learn the basics of how toOften these dangling links are simply pages that we
improve your search engine rankings. There is hugehave not downloaded yet..........Because dangling links do
need for search engine optimization experts, but mostnot affect the ranking of any other page directly, we
websites don't find themselves in a very competitivesimply remove them from the system until all the
niche market. Many websites can achieve top rankingsPageRanks are calculated. After all the PageRanks
by applying my optimization basics. All you have to doare calculated they can be added back in without
is put in the time learning and applying them. Let me layaffecting things significantly." - extract from the original
out the basics of search engine optimization. You canPageRank paper by Google's founders, Sergey Brin
find a professional to do it but some professionalsand Lawrence Page. •It is good to structure
charge thousands to even get your foot in the door.the internal links so that targeted keywords are
Others have you fill out lengthy quote requests and tellreinforced. For example, organize the links so that a
you they'll be back in about three days with a quote.topic's sub-topic pages link to the topic page with the
Then you wait for three days, and no email shows up.right link text (see below), and vice-versa. Off-page
It might be worthwhile trying these basics out beforeelements I was just reading a popular keyword site
paying an expert. Please Note: If you feel you haven'tthat delivers the best possible keywords for your
achieved the results that you want, then try somewebsite. Then, they say enter each keyword and
affordable SEO experts who have more knowledgeseparate them with a comma. Do not separate these
and expertise in their field. What is Search Enginewords with a comma. There is no need to separate
Optimization? Search engine optimization is thethem because the search engines ignore the commas.
process of coding a website to achieve top rankings inThe words in the Keywords tag were never treated
the search engines. You must concentrate on theas keywords by the search engines; they were
website's most relevant keywords. These relevanttreated as text on the page. I keep hearing that the
keywords are the key phrases that people are mostkeyword tag is not as effective as it used to be, and
likely to type into the search engine to look forthen I'll click a link and it says it's an absolute. My advice
websites. These websites must present their productsto you is to put plenty of relevant keywords into the
and services within a twenty second period to ensuretag and include the keyword once at the front, and a
that the visitor locks into their site. Let me give you asecond time further along the line. Do me a favor and
scenario that happens far too many times. Let's saydo yourself a favor? Do not repeat a word more than
you are looking for a great hosting company. You type5 times. If you do, the search engines will think you are
in your favorite search engine and enter a fewspamming them and they will drop you quick. The H
keywords: cheap hosting. You get thousands upontag < Hn >Insert your headings or your titles of
thousands of websites. What the search engineyour text here< /Hn > The "H" stands for headings
displays to you makes you decide whether or not tothroughout your text and the "n" stands for the text
click on it. When you finally decide to click on it, howsize from 1 to 6. The smallest is 6 and the biggest
many times have you seen Google "adwords"heading size is 1. H tags are given more weight than
throughout the whole left side in no particular format?ordinary text and, the bigger the H size, the more
How many times have you seen affiliate productweight it receives. So include the target keyword in H
advertising on the whole right side in no particulartags at least once on the page, and two or three
format? Goodbye! What could have been an easy selltimes if possible. Also, place the first H tag as near to
turned out to be an easy click out of your website.the top of the page as possible. Bold text Bold text is
This is not what you are trying to achieve. The firstgiven more weight than ordinary text but not as much
step for search engine optimization is to choose theas H tags. As much as is reasonable, enclose the
most suitable keywords for your site. Make a list ofkeyword in bold tags when it appears on the page.
the most suitable keywords for your site and then splitText The body should be easy to read with a very
one or two of them to each suitable page within theclean layout. Remember when I visited the hosting
site. One keyword per page is preferable, but two persites, and they have Adwords on the left, and they
page is not so bad. Sometimes it is useful to split ahave the affiliate products on the right, and their actual
large page into two smaller pages so that a differenttext or body is 10 inches below. Let's cut out all the
keyword can be targeted on each page.extra stuff. Treat your website as an entity. When you
IMPORTANT NOTE: Matching keywords to a page'sdo that, buyers will remain on your website. Perfect!
content is essential. A search engine robot and spiderYou have achieved your goal of getting traffic to stay.
has caught on to all the tricks. Don't try to outsmart it.In your text, use the main keywords as often as you
Basic Search Engine Optimization Structure is vital tocan on the page without messing with this clean
your success. An obvious and overlooked aspect ofuser-friendly layout.. Use the term once or twice very
search engine optimization is to make sure that searchearly in the page's body text and as often as possible
engine spiders can actually crawl to all of yourthroughout. Reword small parts and even add
website's pages. If the spiders and robots can't findsentences to make sure that the keyword is well
them, then they won't get indexed, and we've wastedrepresented in the text. In all probability, each word in
a lot of time on search engine optimization. Make surethe keyword will be found on the page separate from
that your navigation structure of your website isthe keyword itself. This is good. In fact, if they are not
strong. Would you build a mansion on a one inchthere on their own, add a few of them through the
foundation? Probably not! Then why build your websitepage. Alt text img src="url" alt="Type in text that will
mansion on a weak foundation. This means that all ofshow up on images on mouse over" Alt-text is simple.
your pages are linked together on every page. WhenBlind people have speech synthesizers that read
the spider crawls throughout your website, it will crawlpictures. The only way the blind person will be able to
to all of the pages and back again. If there is one"hear" the picture is if you included the Alt-text. This is
broken link, this could affect your search enginethe text you see on pictures when you mouse over it.
rankings! Don't forget the not so obvious:Guess what? Include the keywords in the alt text of all
•Robots and Spiders can't see linksimages on the page. Not to mention that this could
embedded in Java and most times Flash. When adefinitely help your search engine rankings. Summary
spider and a robot crawls over your website, it onlyMake a list of keywords for your site. Rank the
reads the text, and those embedded links are invisiblepopularity of the keywords because that's what your
to the spiders and robots far as search engines arevisitor will type in the Search Engines. Make sure each
concerned, they don't exist. Let's make a promise notpage of your website has at least one major keyword
to use them. •How many times have youand split some pages if necessary Make sure the links
clicked on a link and looked at the URL, and itand link text contain your target keywords If possible,
contained about 32 extra letters and numbers in it?organize links from other sites to suit the target
Google won't spider any URL that looks like this. Avoidkeywords and their pages. Organize all the on-page
using dynamic URLs. •Make sure all pages linkelements to suit each page's target keyword. Relax
to at least one other page. Links to pages that don'tand shoot for number one rankings.