What is SEO?

Many people ask me, what exactly is SEO? SEO isrankings for your website listings.
the abbreviation for search engine optimization. SEOCurrently the three major search engines are Google,
consists of many techniques, that you apply to yourYahoo and MSN.
website to help influence the search engines to notGoogle is currently considered the "Big Daddy" of the
only rank your site with a higher ranking, but moresearch engines, with millions of searches conducted
importantly to rank the keywords you have carefullydaily. Google also provides primary and secondary
chosen that are relevant to your site, to list higher insearch results for many of the other internet search
the search engine listings. The bottom line here is toengines. It would be very beneficial if your website
drive more visitors or traffic to your website, in orderwere to rank high on the Google search engine.
to increase your potential long-term customer baseIn SEO, we are concerned with the natural or organic
and profits. It will not be enough to build a website, andsearch results provided by the search engines at no
submit it to the search engines, then sit back and waitcost to the website owner. This is different from a
in hope that visitors will come. Trust me frompay per click campaign that involves bidding and paying
experience, nobody will come. Building a website is justfor website traffic. Website owners may want to
one of the many jobs you will encounter in workingutilize pay per click campaigns along with organic
towards a successful and profitable internet business.results, or until the organic SEO techniques are
If an internet visitor is searching for Nike golf shoes andproviding you with the desired level of traffic. Of
your website sells Nike golf shoes, you would wantcourse all this will depend on the budget you have
your website's listing to appear somewhere around theallocated towards website promotion.
first two pages of listings on the major search engines.Here is an incomplete list, a non-comprehensive list of
Currently on Google there are 1,960,000 listings for Nikesome of the basic factors involved in SEO: onpage
golf shoes. Studies show, that most web searchersoptimization which includes, keyword targeting, writing
rarely look beyond the first or second page of listings.search engine friendly code, title tag and description
Therefore, it is critical your site listing is somewhere onmeta tag, keyword placement, keyword density,
the first few pages of the search engines, Otherwise,relevant content, H1 and H2 header tags. Offpage
your site's listing will become a lost speck of dust in theoptimization which includes, link popularity, reciprocal or
vast internet highway.back links, inbound or one-way links, anchor text with
You must find ways to drive customers to your site, ifkeywords. Other factors to consider are articles, blogs,
you are going to have any chance in making profitspodcasts, understanding and using robots.txt, submitting
from your internet business. SEO (search engineyour site to the key search engines, converting your
optimization) is the sum of techniques you apply tovisitors into buyers, and many more factors are
your website in order to make this happen. Manyinvolved in SEO.
factors are involved in SEO. You must do well in allHopefully this quick overview will provide you with a
SEO factors, in order to get the highest possiblebetter understanding of "What is SEO.