| | | | | higher rank in search results so always link to the |
| Internal linking structure is commonly known as website | | | | pages for which you want to have higher rankings |
| navigation and it is an important part of a Search | | | | from all pages of your website that are relevant to |
| Engine Optimization. Internal linking is a fundamental | | | | that page. It will be better idea to get related links to a |
| requirement for your end user and search engine | | | | web page is to link from your own website. |
| spiders. Logical and intuitive navigation helps a visitor to | | | | 3. Keywords In Anchor Text: Make sure that you have |
| find their way around your website easily and also | | | | added your targeted keywords in the anchor text of |
| helps to increase your response rates like enquiry calls, | | | | your internal links to pages for which you want to |
| sales etc. | | | | have higher rankings on major search engines and |
| The internal link structure of a website allows | | | | also remember to you use keywords that are highly |
| spreading the link power of a website's home page to | | | | relevant and targeted. |
| the individual pages of website. | | | | 4. Add No-follow Attribute: Add no-follow attribute to all |
| For an example, if 1000 other websites link to your | | | | links that are not so important for purpose of search |
| home page, then your home page has a certain link | | | | engine rankings. For example, web pages that includes |
| power that can be spread to the other pages of your | | | | terms and conditions, privacy policy etc. of your |
| site. If you link to 50 pages on your home page then | | | | website are not have much importance for ranking so |
| each page will get 1/50 of the link power. If you link to | | | | its better to add a no-follow attribute to them as these |
| only 10 pages, then each page will get much more link | | | | pages have not any need to be listed in search |
| power passed to it (1/10). | | | | engines. |
| In this way, link power and rankings are directly | | | | It will be better to have fewer links on a page as it |
| proportional to each other so the more link power a | | | | increases the importance of a single link to the other |
| page receives, there will be more chances for that | | | | on your site. You can also remove all unnecessary |
| page to get higher rankings on major search engines. | | | | links from your page if possible. |
| Internal link structure of a website allows it to direct | | | | 5. Use Robots Meta Tag: Using robots.txt file or the |
| search engines to the most important pages of the | | | | robots meta tag can also help to improve ranking as it |
| website. | | | | help to exclude duplicate or irrelevant pages from |
| A well-constructed and coded linking structure helps | | | | indexing. If search engines don't crawl your pages |
| search engine spiders to easily access your site. But | | | | which are not so important then there will be great |
| often webmaster do not pay attention on internal | | | | possibility that they can take a closer look to the |
| linking structure of their website which sometimes | | | | pages for which you want to be ranked well on major |
| creates problem in indexing by search engine spiders | | | | search engines. |
| and also makes it harder to get rank well on major | | | | 6. Check For Errors: It is also so important that your all |
| search engines. | | | | internal links should be error free so always check |
| How to improve Internal Link Structure of a website: | | | | your website that it doesn't contain any errors like 404 |
| Improving or editing your internal link structure may sure | | | | not found errors etc. and if found then immediate |
| help to get higher rankings for your home page as well | | | | correct them or redirect these links to the most |
| as other pages of your website. Here you can find | | | | appropriate pages. You can use online web tools like |
| some useful tips that can help you to improve the | | | | Xenu to check errors in internal links of your website. |
| rankings of your website: | | | | After optimizing the link structure of your website, you |
| 1. Accessibility: Always make sure that all important | | | | can start link building campaigns to get more and more |
| web pages of your site are easily accessible from | | | | quality links for your website that will help to get higher |
| home page and not away more than two clicks from | | | | rank to your site. |
| your home page. Search engine spiders also prefer | | | | If you have a well optimized internal and external link |
| pages to visit or index which are just few clicks away | | | | structure, then it will be hard to any other website to |
| from home page. | | | | beat your site in terms of ranking. |
| 2. Relevancy: Relevancy is also so important to get | | | | |