| Disney is launching a series of programmable robotic | | | | think this is very exciting because the robotics |
| toy products! | | | | technology would bring the characters to life in a |
| In conjunction with the launch of WALL-E - the new | | | | realistic and interactive manner. This would mean that |
| animated feature from Disney and Pixar starring an | | | | the characters would have an unprecedented |
| adorably dorky robot - in summer this year, Disney will | | | | exposure to fans and ensure a longer lifespan as far |
| be releasing an innovative line of robotic toys. Amongst | | | | as licensing opportunities are concerned. It would be |
| them are the iDance Wall-E dancing boombox, the | | | | interesting to see how Disney would benefit financially |
| Ultimate WALL-E robotic toy and the remote | | | | from this new venture. I personally think this is going to |
| controlled Tinker Bell flying toy. | | | | be a winner. |
| I was not even aware that Disney has been a pioneer | | | | And check this out - the toys are designed to be |
| in the area of entertainment robotics and animatronics | | | | programmable and come complete with infrared |
| since the 1960s until I found out about this launch and | | | | sensors to detect obstacles, sound direction sensors, |
| did a little bit of research. They have been | | | | touch sensors etc. They also double up as MP3 |
| implementing their technology in their theme parks all | | | | players! |
| along! | | | | Imagine if and when this technology is ported to other |
| The release of these new robotic toys may bring | | | | Disney characters - what it could mean for Disney! |
| about a whole new era for Disney - where it brings | | | | Many of their characters could be revived and |
| robotic entertainment right into people's homes. | | | | immortalized! |
| From a character business point of view, I personally | | | | |