| Since most link building campaigns are done to support | | | | additional insight and is relevant to your websites |
| ongoing ranking strategies, it's important to know | | | | topic.o How long has the website being in existence? |
| where and how to look for "link traps" that keep you | | | | Has this website being in existence long enough to |
| from your Search Engine Optimization (SEO) efforts | | | | build itself up to be considered an authority site?o How |
| and goals. Websites that employ the use of robots.txt, | | | | many outgoing links does the link page have? |
| JavaScript or certain redirects should be avoided. | | | | Web pages that have less than 50 outgoing links are |
| Websites that show no meter of Google green (PR) | | | | still considered effective enough to exchange with. |
| should be thoroughly checked. It's important to secure | | | | See it this way: A Search Engine will provide |
| links from a venue a search engine can spider. Links | | | | (example) 100 points to each page outgoing links. If you |
| from websites outside your industry niche won't hurt | | | | have one outgoing link it will get the full vote value. If |
| your link building effort; however they don't provide a | | | | you have 50 outgoing links to other websites, than you |
| good ranking boost contribution since it doesn't | | | | vote count is only 2 points. Web pages with limited |
| reinforce any relevancy of your keywords. | | | | amount of outgoing links are favorable. |
| Overview | | | | The placement of the link: Will the link partner allow a |
| Reciprocal linking is an effective way of generating | | | | submission of your link within a paragraph of keyword |
| targeted, topic related traffic to your website. By | | | | related / informative text? This way your outgoing link |
| increasing the amount of websites that pass a vote to | | | | does not follow the webs usual linking exchange |
| your web page through the use of a backlink, the | | | | pattern, which overtime could become devalued with |
| more important Google's will deem your website, which | | | | Search Engines? The surrounding text reinforces your |
| with time will lead to higher Search Engine Result | | | | links keywords and might provide additional boost in |
| Pages (SERP's). | | | | the keywords relevance. |
| What we will focus on is determining which link | | | | 2. Passing Traffic |
| exchange partners have links that are worthwhile of | | | | Serves good for targeted and high-volume traffic |
| your time & effort. When looking for link exchange | | | | which could convert to clients. Many times the position |
| partners you want to look at multiple factors to ensure | | | | of the link is what it takes to get more traffic from the |
| you are receiving a quality link exchange that allows a | | | | website. On good way to determine the hotspot |
| vote to be passed back to your web page. Intense | | | | where visitors look most often is by checking out this |
| Development is going to review 3 factors that qualifies | | | | site EyeTracker |
| the link as a good exchange: | | | | 3. Passing PageRank |
| 1. Passing a vote | | | | PageRank (PR) is Google rating system of the quality |
| 2. Passing traffic | | | | of the website. The bar runs between 1 to 10 and the |
| 3. Passing PageRank | | | | closer to 10 you can get the more valuable the |
| 1. Passing a Vote | | | | exchange. In the past, Page Rank has been the main |
| This factor is more virtual than materialistic since this | | | | focus point in many webmasters and Search Engine |
| would at most times be based on your personal | | | | marketers. Page Rank has overtime become less |
| opinion. The quality of the vote passed on to your web | | | | important in Google's overall ranking algorithm, and now |
| page consists of multiple pointers that you have to ask | | | | it determines the interval of the Search Engines spider |
| yourself:o Is it informative to your websites topic? | | | | bots return to the website, for faster indexing of new |
| Does it provide a quantity of quality content? Stick to | | | | content. |
| websites that provide unique content that provides | | | | |