| Most people build a web site so they can reach a | | | | information in Flash movies or in images. Robots can |
| targeted market or audience. One important source of | | | | only read the text in your source code, so if you limit |
| traffic, for most sites on the Internet, are major search | | | | the use of movies and images to reinforcing your |
| engines like Google, Yahoo, MSN. By designing what is | | | | message, your search engine ranking can be |
| considered a search engine friendly site, it will aid you in | | | | significantly increased. |
| bringing traffic to your web site or blog. | | | | Try to have your meta tags relate to each individual |
| Major search engines use programs called crawlers or | | | | page of your site, so that search engine robots know |
| robots to index websites to list on their search result | | | | at first glance what information you are trying to |
| pages. They follow links to a page, read the content of | | | | provide on that particular page. By using meta tags, |
| the page and record it in their own database. When a | | | | you are making the search engine robots job easier, |
| search is initiated, the search engine uses the | | | | so they will crawl and index your site more frequently. |
| information it has stored. | | | | In recent years many webmasters have down played |
| If you want to make sure your site is indexed easily, | | | | the importance of using meta tags. I think, for the time |
| you should avoid using frames on your website. | | | | involved, it is still worthwhile. |
| Frames tend to confuse search engine robots and | | | | If you are just learning to build web pages after |
| they might even abandon your site. Moreover, frames | | | | grasping a basic knowledge of HTML, you might want |
| make it difficult for users to bookmark a specific page | | | | to learn CSS, and stop using HTML tags to style your |
| on your site without using long, complicated scripts. | | | | page. Using CSS (Cascading Style Sheets) instead of |
| If you want to get the attention of the robots when | | | | HTML will be more efficient, and make your pages |
| they come to your site, avoid presenting important | | | | faster loading. |