| Search Engine Optimization (SEO) can be a labour | | | | A keyword optimizer is almost a necessity for the |
| intensive process. Why not save some time and effort | | | | modern web developer. Working with large lists of |
| and use a few online tools to help accomplish the task | | | | keywords is cumbersome at best and making an error |
| in less time? In this article, I will look at some common | | | | will return sub-optimal search engine rankings. A |
| tools, and show how they can improve your | | | | keyword optimizer will take your list of keywords, |
| optimization and save you time. | | | | remove any duplicates and re-list them in alphabetical |
| Search Engine Optimization Tools: Optimize Your | | | | order. |
| Optimization | | | | Keyword typo or keyword misspelling tools are useful |
| One of the more important tools that you should use is | | | | as well. When a keyword is entered, the tool returns |
| a spider simulator. If, for example, your website uses | | | | common misspellings. Using these misspellings in your |
| javascript or Flash to deliver content, then that content | | | | keyword list will increase the likely hood that a person |
| is not available to a search engine spider. The purpose | | | | who miss-types a search will find their way to your |
| of such a tool is to show you how the website looks | | | | site. |
| to the spider. It is only on this content that search | | | | Along a similar vein as the keyword typo tool, is the |
| engine can index your site. | | | | domain typo tool. It works the same way as the |
| Another useful tool is a robots.txt generator. A | | | | keyword tool, but for domain names. The returned |
| robots.txt file is used to prevent search engines for | | | | domain names are ones that you should consider |
| indexing particular pages or directories. If entire | | | | purchasing and redirecting to your website. |
| directories need to be excluded then this can be | | | | Finally, a page rank lookup should be used to monitor |
| tedious to do by hand, so a generator is useful. Most | | | | the ranks of your websites. This will ensure that no |
| generators will take directory names as parameters | | | | change that you make will have a negative impact on |
| and then search your website and add any files in | | | | our rankings, as well as to identify techniques that |
| those directories to the robots.txt file. | | | | work particularly well for your website. |
| One simple tool that you should use is a domain age | | | | In conclusion, SEO tools are an efficient way to |
| checker. The age of a domain name is one of the | | | | optimize your website's traffic, and increase your |
| most important factors a search engine uses when it | | | | revenue. Using them can save you hours of time an |
| indexes search results. Search engines avoid new | | | | frustration. |
| domains. Use this tool before you purchase a domain. | | | | |