| urpose of this article to is to help you increase your | | | | bombarded byads that they automatically tune out the |
| revenue from CTR using Google AdSense. Following | | | | ads that appear on a website. Your goal is to make |
| the steps outlines will help you optimize your websites | | | | your ads more appealing to the users and less like ads. |
| to give you the best possible moneymaking strategies. | | | | Any time that users click on an ad, they have an |
| Step 1 – Apply and Comply Having a website | | | | actual interest in what that ad is selling. To maximize |
| can generate revenue for you twenty four hours a | | | | the number of click-thru ads on your site receive, you |
| day, seven days a week. Google AdSense is a free | | | | have to make them less like traditional advertising. |
| program that has an advertising revenue especially | | | | Step 6 - Create different kinds of web pages |
| designed to help websites like yours to increase their | | | | Different pages on your website serve different |
| revenue simply by displaying AdWords ads. | | | | purposes. If the object of your website is to sell a |
| Each page on your website must be content rich on | | | | particular product or service, create web pages |
| various topics. These pages should all be centered | | | | specifically for that purpose. Then have other pages |
| around a theme which Google will use to target | | | | on your website that are geared towards high search |
| relevant ads to your website. Once you have applied | | | | engine traffic. Once you realize which pages you are |
| Google will set up an account for you and provide you | | | | creating for AdSense, select appropriate keywords. |
| with the code you need for displaying ads. Insert the | | | | Try to select keywords that are the highest paying |
| code into the pages on your websites and you can | | | | keywords on the topic. |
| start displaying ads immediately. Google search and | | | | Step 7 – Create high quality information pages |
| page-ranking technology will search for ads that are | | | | Give the visitors to your website the answers they |
| relevant to your content pages. This technology | | | | need. The keyword articles should give information |
| matches the primary language of your pages and ads | | | | about the topic and not ramble on with a disjointed list |
| are targeted to your specific geographic location. This | | | | of sentences. When writing keyword articles, do not |
| means that ads that serve users from Canada, for | | | | copy and paste from other websites. This is illegal. It's |
| example, will not be the same ads that appear on your | | | | much better to write something new and unique. The |
| website for users in Australia. This | | | | writing in the articles should be of a conversational |
| ‘geotargeting’ by Google akes the ads | | | | tone using language that the ordinary person will |
| relevant to all the visitors to your website and it also | | | | understand. For example, it would be of no point to |
| means that you may not see all of the ads that are | | | | write this ebook in completely technical language that |
| targeted to your website. You do not have to be | | | | only a computer programmer would understand. You |
| technologically literate to display AdSense ads on your | | | | would not be able to understand it and therefore not |
| web pages. Google does it all for you. All you have to | | | | apply the techniques. The same is true of keyword |
| do is insert the code and maintain the website. At first, | | | | articles. If the user does not like the first few |
| you may see public service ads appearing and you do | | | | sentences, he/she will not continue reading and will |
| not get paid for these. | | | | move on. Do not create a page about a topic and |
| Step 2 - Create More Content Pages For Your | | | | save it with another to try to generate high paying ads |
| Website Content pages are the pages in your web | | | | to your page. If your page is relevant to the topic, |
| site that Google will use to target ads to your website. | | | | visitors will click-thru to other pages and ads. |
| These pages should be content-rich. In other words, | | | | Step 8 - Use the Best Ad Format For Your Web |
| you should have lots of content that the user will be | | | | Page Research has shown the best format for ads to |
| interested in. Each page of your website should be | | | | maximize click-thrus are 336 x 280 rectangles. The |
| centered around one keyword that is related to the | | | | next best size is 300 x 250. Banner are the worst ads |
| whole theme of your website. A keyword is the focal | | | | to show on a site and the tall thin ads don’t fit |
| point of the article. When you decide on a theme, | | | | well on a page because they are usually on the left or |
| brainstorm list of suitable keywords for which you can | | | | the right. The best placement of ads on a page is in |
| write articles. For example, keywords for a website | | | | the center – right in the users line of vision. You |
| dealing with lawn care could include the following | | | | have to put the ads in their face to maximize the |
| keywords: Seeding your lawn Hedges Mowing the | | | | effect of click-thrus by users. The best size ad to use |
| lawn Preventing insect infestation Flowers Flowering | | | | is the 336 x 280 rectangle or if space ia at a premium |
| shrubs | | | | use the 300 x 250 rectangle. |
| Then you proceed to write articles for each keyword | | | | Step 9 - Make Sure That the Ad Block is Positioned |
| which can be anywhere from 150 to 500 words. Each | | | | Properly Where you have the ad located on your web |
| keyword article will have its own page where you can | | | | page affects how often users will click on it. Ads |
| display ads. The more content pages you have, the | | | | should be as close to the top and the middle as |
| more ads you can display and this, of course, leads to | | | | possible. Internet users look to the center of the page |
| more revenue for you. Keyword articles can be of | | | | to find information. If your ad is placed down the sides, |
| several kinds – keyword rich and informative. | | | | it will often be overlooked. People who use your web |
| Keyword rich articles contain the keyword in virtually | | | | page because of a keyword search are generally |
| every sentence. The rate is typically 4 – 8 % of | | | | looking for specific information. Having the ad placed |
| the total word count. Informative keyword articles | | | | front and center will get their attention, whereas ads |
| have a more conversational style and are easier to | | | | on the side will not. Place the large rectangle ads just |
| read. If the content pages are clearly focused, Google | | | | above the content, not in the right or left hand columns. |
| will be able to serve highly relevant ads to your pages. | | | | Step 10 - Choose the Best Colors for Your Ads |
| This means your visitors will be interested in the ads, | | | | Google AdSense offers advice for publishers as to |
| resulting in more click-thrus and more money for you. | | | | the color of the ads on their web pages. They allow |
| Step 3 – Use higher paying keywords whenever | | | | you to customize your ad colors. The recommendation |
| possible You will earn more if the average AdWord | | | | from Google for using custom palettes is to: |
| that Google displays pays more per click. You should | | | | • Have the background of the ads the same |
| not create pages on unrelated keywords just because | | | | color or a color similar to the background color of the |
| they pay more. Some of the high paying keywords | | | | page. |
| that users query on search engines are: Vacations | | | | • Have the border of the ad a color that is |
| Education Investing Money Medicine However, | | | | predominant on the page. |
| don’t create a page on vacations on a lawn | | | | • Have the title of the ad a color that is similar |
| care page, just because the ads pay more. It takes | | | | to the color of the text on the page. |
| away from the legitimacy of your website. If you are | | | | • Have the URL of the ad a color similar to |
| an AdWords advertiser, you can log into your account | | | | other links on the page. Statistics show that navy blue |
| and Experiment. As you will be sharing the revenue | | | | color works best as a link. The color of the URL should |
| with Google, you will receive a percentage of the | | | | not stand out on the page. The top ranking color for |
| amount each advertiser pays per click. For example | | | | URL's is dark gray. It does not mask the advertiser |
| you may find that if you type in | | | | URL even though light grays do the same thing. Avoid |
| “ladders”, the maximum price per click is | | | | unconventional colors for URLs. Blue is actually |
| 15 cents. A percentage of this will not get generate a | | | | considered a non-stimulating color, and some publishers |
| very high revenue. However, if you type in | | | | say it can actually have a negative effect on |
| “valium”, you may find that the price per | | | | purchasing or deciding to click-thru. Blue is considered |
| click is $5.00. The bottom line is the keywords you use | | | | by many to be sleep inducing, and is the worst choice |
| can increase the amount of money you earn. | | | | if you are interested in a call to action. Sometimes if |
| Step 4 – Create new pages with higher paying | | | | the effect you want is calming, blue can be integrated |
| keywords and at the same time maintain relevance to | | | | effectively. When starting out with placing ads on your |
| the theme of your website. Selecting keywords | | | | web pages, the best advice is to experiment until you |
| related to the same topic, can make a difference in | | | | find a combination that works for you. Research and |
| how much money you earn by users clicking on | | | | statistics have shown the default layout provided by |
| relevant ads on your pages. Check the theme of your | | | | Google AdSense is not the best option. |
| website for higher paying keywords and create | | | | Step 11 – Don’t try to cheat your way to |
| articles related to these words. The terminology you | | | | a higher revenue Many publishers have tried to |
| use can determine how effective your website will be | | | | increase their revenue from Google AdSense by |
| in attracting visitors. For example if you are selling teeth | | | | clicking on ads on their own website or using software |
| bleaching products a query for toothpaste may or | | | | which automatically repeats clicks. Such attempts to |
| may not select your website in the search. If you are | | | | gain more money from the ads displayed on your web |
| selling products on your website, ensure that you have | | | | pages is fraudulent and will result in the automatic |
| keyword articles related to the competition as well as | | | | cancellation of your account. Google has engineers |
| your own products. This does not mean that you will | | | | who can detect this type of fraud. By trying to spam |
| advertise for the competition. The article can be a | | | | your way to extra money won’t work out. You |
| comparison of your product with another | | | | will get kicked out of the program and you |
| demonstrating why the user should purchase your | | | | won’t make any money at all. Prohibited |
| product. | | | | methods of clicking include: |
| Step 5 – Create a brand new website with | | | | • Repeated manual clicks |
| higher paying keywords You can create a brand new | | | | • Use of robots |
| website to take advantage of Google’s | | | | • Automated clicking tools |
| AdSense program. Therefore, you will need to select | | | | • Deceptive software |
| a topic with high paying keywords. Then provide great | | | | • Clicking on your own ads Legitimate clicks |
| information about that topic. Now that you have the | | | | are those that are generated as the result of a user to |
| content pages and keywords you want, you need to | | | | your site clicking on one or more ads on various |
| place the ads where they can be seen, and clicked, by | | | | pages. |
| the visitors to your website. Most Internet users are so | | | | |