| No traffic, no money. You already know that. You also | | | | but do not help search engine ranking optimization. |
| know that be listed in the top search engine results will | | | | Robots cannot read flash and java script. Thus, they |
| drive to your site tons of visitors. Maybe what you don' | | | | will not see (and follow) the links. If you insist on using |
| t know is what to do in order to rank well, right? | | | | them, at least don' t forget to provide a site map. |
| Search engine ranking optimization is basically tweaking | | | | - Using images in titles and headers. Doing so you are |
| your website in some strategic points to make search | | | | wasting a great opportunity to improve your search |
| engines love it. | | | | engine ranking optimization. Instead use H1, H2 tags and |
| There is no magic secret or tool that will automatically | | | | place keywords in them. This will help search engines |
| make your site rank in position one. (Sorry!) Search | | | | to establish content hierarchy and understand the |
| engine ranking optimization is a complex task, where a | | | | words in the headers as relevant content. |
| lot of changing factors should be taken into account. | | | | - Flash websites. As we have said, robots cannot read |
| However, there are some basic (and more advanced) | | | | flash, so they can' t index a Flash site. If you, for |
| practices that can help you build search engine friendly | | | | whatever reason, must use Flash, provide an optimized |
| sites. | | | | HTML version to allow your site to be indexed. |
| I 'm not going to outline here a search engine ranking | | | | - Lack of keywords or keyword stuffing. Some people |
| optimization guide but to tell you the 10 big mistakes | | | | write the content of the site without using keywords; |
| you should avoid. | | | | others, overusing them. Neither is good. |
| - Targeting the wrong keywords. Choosing the right | | | | - "Click here" or similar anchor text on links. Instead of |
| keywords is crucial. Even if you do the best search | | | | using these generic phrases as the clickable part of |
| engine ranking optimization job, it will be useless if you | | | | the links on your page, use descriptive, keyword rich |
| do it for the wrong keywords.Avoid using keywords | | | | text. |
| with a lot of strong competitors or with not enough | | | | - No canonical redirect. You have two different URLs |
| searches to generate the traffic you need. Be realistic. | | | | for your domain- one with www and another without |
| Some websites are very difficult (if not impossible) to | | | | it- You should choose one of the two URLs as your |
| beat, especially those with the highest page rank and a | | | | preferred (or main) one and then redirect from the |
| lot of backlinks. | | | | non-www version of the URL to the www version (or |
| - Optimizing each page for too many keywords. | | | | vice versa). Many people forget to do this. No |
| Optimize each page of your site for one or two | | | | redirecting means that links to one of the two URLs |
| different keywords. No more than that. If you try to | | | | will just benefit that URL, not the other one. By |
| optimize for too many keywords, you will end up with | | | | redirecting, the links to any of the two URLs will be |
| a page that is not well optimized for any of them. | | | | counted together, as links pointing to the URL you |
| - Ignoring the title or wrong optimization of it. Always | | | | have set as preferred, this will benefit the rank of your |
| use the title tag and do it right. Avoid keyword stuffed | | | | site. |
| titles with no semantic meaning. This is good not only | | | | - Forgetting about off-site SEO. Optimizing your title, |
| for search engine ranking optimization but also to | | | | images, and other on-site elements is not enough. For |
| persuade people to click and actually visit your site. | | | | effective search engine ranking optimization you also |
| - Poor navigation system. Your internal links are the | | | | need to work on what is called off-site SEO. It refers |
| road map that robots use to crawl your site. It is | | | | to techniques that are not performed in your own site. |
| through the internal links in your page that robots find, | | | | The most important one is getting quality relevant |
| crawl, and index the different pages on your site. | | | | backlinks. This is sometimes neglected or even ignored. |
| Avoid using flash and java script. They look very nice | | | | |