| If you have a website or websites you are always | | | | look much like a novel because it contains a table of |
| looking to increase your ranking in the search engines, | | | | contents, content and references (links) to other sites. |
| specifically Google. This can be hard to do or easy if | | | | The spiders ability to index can reach up to a million |
| you understand how the search engines work. Many | | | | pages a day. |
| of you probably already know that of the major | | | | As mentioned earlier, it is very important that your |
| search engines, Yahoo, MSN and Google, Google is | | | | website be relevant to what is being searched |
| the one that gets about 60% of the traffic. So, in order | | | | because the search engines search their internal index |
| to understand how you can increase your website | | | | to find the closest match to whatever the person is |
| ranking you need to know how the search engines | | | | typing. Suppose that your website has a keyword |
| come across relevant information. This can happen in | | | | phrase like "home business opportunity" and it is |
| two ways: the first the use of robots and second, | | | | indexed in the search engine index, then you have a |
| which is far more often, the use crawlers or spiders. | | | | good chance of being ranked quite high for that |
| The function of search engine spiders is to index | | | | keyword phrase. There are other factors but relevant |
| websites across the internet. When a spider comes to | | | | content goes a long way to getting noticed in the |
| your website it will search your content, your meta | | | | search engines. You will most likely not be shown in |
| tags and links that you have. It is very important to be | | | | the same position on different search engines because |
| on topic with these elements of your website. This | | | | each uses proprietary algorithms to search their |
| data that is gathered will be stored in a certain place | | | | indexes. |
| and that is where the spider will bring the information. | | | | In the main body of your article you should pay |
| Links were mentioned above and the spiders will | | | | attention to how many keywords you use and to the |
| follow those links and index those pages, too, if you | | | | location of those keywords. If you try to use your |
| want them to do that. Be aware that spiders will only | | | | keywords or phrases too many times, you will be |
| crawl and index a specific number of pages which | | | | penalized for keyword stuffing or spamming the index. |
| may cause issues if you have a lot of pages. You | | | | The formation of links and the subsequent pages are |
| may have to manually submit some pages. | | | | analyzed to make sure they match. If they do this will |
| It is very important to update your site frequently | | | | help your ranking of those pages. The best thing you |
| because the Spiders will return to site periodically to | | | | can do is study how the search engines work and |
| see if any changes have been made. The frequency | | | | take action on what you have learned. You can |
| of their return is up to the moderators that oversee | | | | improve the ranking of your websites with some work |
| the search engines but you have some influence by | | | | on your part. |
| performing regular updates to your site. A spider can | | | | |