| SEO- Search Engine Optimisation. Over the last ten | | | | certain keywords. These formulas are known as |
| years SE's (Search Engines) have become an ever | | | | "algorithms". SEO describes the techniques that use a |
| increasing important factor in business promotion. The | | | | knowledge of how SE's rank websites, to make |
| four major SE's generate in excess of 700 million | | | | alterations to a site so that it better "adheres" to the |
| search queries a day, an outstanding fact that really | | | | "algorithms". |
| emphasises the importance of utilising the potential | | | | There are to main phases to the optimisation process- |
| reach of the Search Engine. | | | | "on page" and "off page". On page is the alterations |
| Over 75% of people now use the internet when | | | | that are made to the physical content of a website |
| looking to buy a product or service. Websites in the | | | | and the code that makes up each webpage. This |
| top 3 pages of the major search engines gain 90% of | | | | includes intergrating keywords into areas of the site |
| search engine traffic. Basically, if you have a website | | | | that the SE's deem important. Off page optimisation is |
| you need to be on the first few pages of the SERP's | | | | the process of building links to a website...... what this |
| (Search Engine Results Pages) to get the traffic.so | | | | means is getting as many websites to have a link |
| how do you do this?.......... Its not quite as simple as many | | | | somewhere on their site to the site you are optimising. |
| people believe. I am constantly being asked " I have | | | | This is very important because a major part of SE's |
| just had a website built but do not appear on Google." | | | | "algorithms" is link popularity- the more websites that |
| Well firstly type in the URL (web address) of your | | | | link to another, the more important it is considered by |
| website, if you still do not come up then your site has | | | | the SE's and the higher up it appears in the SERP's. |
| not been indexed. If your website does appear then | | | | Of course there are many more technical issues |
| previously when you said "I do not appear in Google" | | | | involved with Search Engine Optimisation but i wont |
| what you meant is- you typed in a keyword (a word | | | | discuss these in this article.. One thing that you should |
| related to your product/service) and your website did | | | | remeber though when thinking about SEO is that it |
| not appear in the top few pages. To be honest, this is | | | | certainly is not instant. Due to the way search engines |
| very unlikely to happen. Unless you are selling a very | | | | work it may be several months before the friuts of |
| unique product with very little competition then your | | | | your labour are seen, in the form of higher |
| website is likely to be on page 23 or worse! | | | | rankings.Google currently indexes over 8 billion web |
| Everybody with a website would love to be #1 on | | | | pages and the ever increasing size of the internet |
| google for their main keyword, but it takes time and | | | | means that the SE's certainly have their work cut out. |
| effort. You need to optimise your website for the best | | | | Many companies manage their own SEO in house, this |
| chances of achieving this. | | | | can work fine but be willing to put in the time to learn |
| After crawling the internet using robots called "spiders", | | | | the technicalities. The "nity gritty" of it can be slighly |
| the SE's use a complex mathematical formula to | | | | overwhelming as it is quite a specialist, technical field. |
| "rank" websites on importance and relevance to | | | | |