| You can actually control how Google displays your | | | | excluding content in a protected area. |
| results in SERPs with the following meta tags by | | | | Why Control The Way Google Display Your Result? |
| placing them within the head section of your html | | | | One main purpose is to prevent Google from |
| codings. | | | | displaying protected areas in your websites which can |
| 1. No Cache | | | | also be done though the use of robots.txt. |
| - Will stop Google from caching your content. Google | | | | Another reason which is fairly important would be the |
| keeps a cache of your content, and a link to it is | | | | risk of duplicate content. This applies especially to blogs |
| available in Google SERPs. | | | | where many actually had a snippets of the post and |
| 2. No snippet | | | | also the full story/article of the post. Duplicated content |
| - Will stop Google from displaying the short snippet of | | | | within sites will risk the disadvantages of being |
| text beneath the title in SERPs. | | | | penalized by Google. With the above tags, you can |
| 3. No index | | | | control which page to be indexed or when it will expire. |
| - Will stop Google from displaying the page. | | | | Attracting clicks in SERPs. |
| 4. No index Image | | | | You can also use the following tag to control how |
| - Will stop Google form indexing images. | | | | your result's description will show up in SERPs. Write |
| 5. Setting an expiry date on your content. | | | | interesting description that encourages searchers to |
| - Will create an expiry date for your content, so it will | | | | click on your title. |
| not be displayed after a certain date. Useful for | | | | |