| Search engine friendly titles are frequently referred to | | | | thereof to use in the pages of your website to |
| as title tags or title elements. When a query or search | | | | optimize them. |
| is entered, the search engine attributes the highest | | | | The title tag of a website can be found as a HTML |
| relevancy weight to the content of the title elements. | | | | code by first clicking on 'view' at the top of the page |
| To create your title tag, first make a list of all the | | | | then scrolling down to and clicking on 'page source'. |
| keywords with which you want your web site to be | | | | You can equally choose to include the name of your |
| found for in search engines. Then format your title | | | | company in your title element to brand your page |
| element in a short, simple phrase making sure to place | | | | because as a website is bookmarked and is saved to |
| the most important keywords at the beginning of the | | | | a person's favorite's list it is the title element content |
| tag. | | | | that is seen. |
| Please note that the use of commas or periods in title | | | | Meta tags or meta description tags as they are |
| tags act as keyword separators (that is making any | | | | frequently called, describe the content of your web |
| two words placed together subject to separate | | | | pages. When indexing web sites and referencing web |
| searches). Use of a hyphen is common as it enables | | | | pages in search listings, search engine robots use the |
| other important keywords to be placed closer in | | | | information contained in the meta description tags. The |
| proximity to the start of the tag without confusing the | | | | meta tag of a website can be found in the same way |
| meaning you want to convey. Small words such as in | | | | as the title tag. Now you are ready to create your |
| and of are usually considered as stop words by most | | | | own title and meta tags optimized for your own |
| search engines and are therefore irrelevant. Save all | | | | website. |
| unused but useful keywords and any other derivations | | | | |