How the Jack of All Trades Syndrome Kills Businesses

I will start by sharing a story I read from another article.motion.
Imagine you won a bonanza that says that you willIt has been said that we need to push the business,
cart away as many cars you can push into motion.even when it seems not to be yielding quick returns,
You walk up to a car and begin pushing. You do. Youfor it a while it will roll. Every business seen as a
do it hard.success today had a beginning. The visionary decided
It doesn't go very far because you saw the road ison what to do, then he/she worked, worked smartly
rough and the car may not be the right one for yourapplying different methods and systems to ensure the
size, someone else comes up and tells you that othercar (business) begins to move on its own. They do not
cars actually move easily when you push them. Sincegive up at the beginning, when there is massive
you have options, you stop, think and then you moveinvestment of time and resources to ensure that the
to another car, while someone else, newcomer startsbusiness succeeds. They are actually seeking to run
pushing car the car you abandoned.businesses and not to go on a spending spree when
This one was big, but people have said once you pushthere are slight posts of profit and gains. You got to
hard, it will run fast, then you to start pushing, you push-choose a car (business) and stick to it!
and push. Then you remember; automatic-drive cars3. The businessman- quick and fast and our greed!
can't be pushed easily, so you move on to a differentIn every business, there are guinea pigs, people who
car instead. Meanwhile the other newcomer (let's callare used for experiments, the losers and the jonses;
him frank), is still trying to get car number one to move.people who rush into the next big program and the
You get desperate, since you car number threenext business that people say is working. They are the
doesn't look easy after three push attempts you lookpeople that others make the money from; people who
for a fast way to get one to move. So at the urgingbuy huge penny stocks but cannot get anyone to buy
of someone else, let's just call him a "businessman",them, people who run into scammers in their bid to
you move on to car number four while Franktravel out fast, people who buy robots for forex only
continues to stay with car number one.to scream foul later. Remember the fest and the
You get kind of frustrated with car number threefurious?- the businessman is fast, you later become
because the darn thing just doesn't move much whenfurious! You may find out later that the businessman
you push on it. In disgust, you move on to car numberwent away with the car you wouldn't push.
five, six and seven because someone you know toldThis works on two things; our laziness and our greed.
you or you thought that they would be better. All theEven with MLMs which seized the Nigerian market like
while, our simple Frank sticks with car number one.a virus, it was required that you work. Beware of
After a few hours you haven't gotten anywhere. Yousystems, schemes and robots-for forex traders that
were only able to move the cars just a little bit andpromise you returns without using your brain. The
you've decided to call it quits because there must befamous defunct investment schemes are pointers to
something wrong with all the cars, even hopelessthat fact.
frank, frank?.. You look around and then that youMost of us do not work long enough but jump on
notice it...every current bandwagon that people say its working.
...Frank and car number one are gone.It's working, yes, but will it work for you?
They are nowhere to be seen.4. The disease/symptom
You see, while you went from car to car, pushing aThe problem the man had, and most businesses and
little and then moving on when results didn't come fastentrepreneurs have is what is called "the-grass-
enough, Frank continued pushing. And pushing. He willis-greener-on-the-other-side" syndrome. The truth is
readjust, and then push again.that there is an abundance of potential in the mind that
And car number one started rolling. Slowly at first, butthinks, there are endless possibilities and ideas that can
then faster. Soon, the car gathered speed and thentransform nations and business if only-only if we stick
moved on down the road.to the game plan, stick-to-it.
Morals from the story?Every man thinks the other man has an easier
1. The bonanza-the truthbusiness and if we plunge into it we will make "it"-fast!,
The "ticket" we all have is that we can all succeed atwe also think when we are into this and that at least
anything we put our minds to do if only we stay at itone of them will work, but you will not be an authority
long enough and if we work hard enough. Access toin any.
different cars represent business ideas and prospects,Must I stick with one? What about multiple streams of
in various sectors of the economy. Skills/strengthsincome?
required to succeed needs to be developed withinFocus is key, many of us want to start many
ourselves, but the opportunities are endless. Thebusinesses but it is smarter to be successful in one,
internet is awash with possibilities and has left even thethen the experience and resources can then be
jobless and penniless without excuses.extended into the other areas. I personally know a
With the current income streams sweeping theman who was known to in 5years had practiced to be
Nigerian market; FOREX, fixed odds, stocks, gold,a tailor, singer, printer, bread, beer and block distributor.
import commodities, solid minerals, agriculture e.t.c. it willToday I find him strolling selling newspapers and he
only take a choice and dedication before we begin towas wondering why he has not succeeded. I wonder
reap returns. The possibilities are great.why he should!
2. The car-business growthIt's time to move beyond the bandwagon, it's time to
Few businesses begin to post profits the very firststart producing from all you are interested in; move
week, or months of inception. Most business like thebeyond the readers, consumers and users; it's time
stationary car, have the potential for growth but it willyou decide which area you want to make your first
not grow until we push- and this takes time. The onlymillion, first two million. It's your choice. Sit down and
plant that is grew in a day died the same day-wedecide, plan and please, stick to it.
need to choose a primary business ideas and get it in