| Google introduced AdWords as their innovative | | | | advertisement and the keywords provided by the |
| advertisement programme in 2000 and currently the | | | | advertiser. |
| AdWord division of Google is headquartered at Ann | | | | Key words form the very essence and soul of the |
| Arbor in Michigan. | | | | AdWord advertising, as users tend to search for |
| Ever since its introduction it has been acting as a | | | | various related products or services on the basis of |
| major source of income for Google. Google provides | | | | these key terms. |
| opportunities to deliver measurable, cost effective | | | | Google does also have provisions to safe guard their |
| advertisement through their AdWords programme. | | | | AdWord service from frauds, deceptions and |
| The Google's AdWords is the largest of its kind and is | | | | irregularities. Click frauds or invalid clicks are wide |
| of international nature. The AdWord clicks concentrate | | | | spread and common. Click frauds usually pertain to |
| on speed, efficiency, accuracy, objectivity and ease of | | | | invalid clicks that are artificially produced through |
| use. AdWords has provisions for text as well as | | | | deceptive methods. These frauds are usually resorted |
| slogan and image advertisements. Usually these | | | | to for increasing the advertisers cost or for the multiple |
| advertisements are precise, to the point, colorful and | | | | gains of the publisher. |
| eye-catching. They come with a head line and have | | | | The various sources of invalid clicks may be classified |
| one or two short sentences about their textual | | | | under the following heads: |
| content. | | | | Generated through |
| Google AdWords follows the pay per click policy. | | | | - Manual clicks |
| According to this technology an advertiser will only | | | | - Automated clicks |
| have to pay if an interested user clicks on the | | | | - Use of robots |
| advertisement displayed after a search, that is, the | | | | - Resorting to deceptive software |
| advertiser will have to pay for every click on his | | | | Google has resorted to various measures for |
| advertisement. | | | | safeguarding Ad words from frauds. Google has |
| Google AdWords indulges in site-specific advertising | | | | come up with a technology that automatically verifies |
| technology. This enables the advertisers to reap | | | | the authenticity of every click and even has provisions |
| maximum exposure for their advertisements among | | | | to filter out and remove the fraud clicks. Google |
| the targeted sector by placing their advertisements in | | | | comes up with a very efficient and powerful |
| sites, which are related to the subject. | | | | mechanism to fight the click frauds. |
| All the AdWords advertisements are naturally | | | | Google stresses on the importance of adhering to their |
| displayed in & | | | | terms and conditions while providing their AdWord |
| These advertisements are other wise known as | | | | services. Also they have the right to disable an |
| sponsored links. Google depends upon the quality | | | | account if it does not comply with the policies and |
| score to determine the bid rate of a customer. Quality | | | | terms of Google. |
| score is determined on the basis of the AdWord | | | | |