| Men are generally more brand loyal than women, once | | | | sister shoe collection called Shofolk. The Folk clothes |
| they are used a brand and happy with their purchase | | | | are understated, clean, everyday garments with playful |
| then they will generally stick with that brand until they | | | | design detailing and subtle touches. |
| either grow out of it, or the brand changes it product | | | | Folk Clothing has grown into one of the best selling |
| line. Women on the other hand are more trend driven, | | | | brands in the small independent stores around the |
| they will follow the latest fad, and shop where ever | | | | country, its real strengths as a collection lie in its |
| they need to, to get the item they want. | | | | beautiful knitwear and laundered shirting. The reasons |
| With the massive increase of stores and brands | | | | for this steady climb, is because the brand has been |
| opening up online, it is much easier and quicker to | | | | looked after, nurtured by its loving owners. They have |
| browse the Internet in search of the a new pair of | | | | just opened their second Folk clothing store in east |
| jeans, or a new party shirt. All anyone needs to do is | | | | London and I'm sure they have plans to take the brand |
| log onto the Internet and browse anyone of the store | | | | even further. |
| Google throws up. | | | | If you fancy popping down to the Folk Store then you'll |
| The departments stores will normally win the battle to | | | | find it on the beautiful Lambs Conduit Street along with |
| pull customers in, with their massive marketing budgets | | | | a load of other Independent shops. The store sells folk |
| and vast product ranges. But for anyone looking for | | | | clothing and footwear along with a selection of other |
| something a little different we are blessed with a few | | | | brands, including Dutch brand Humanoid, BSA collection, |
| really cool stores who are swimming against a strong | | | | Blueblood Jeans and New Balance trainers. |
| current, but are winning! | | | | There are many others who are following the |
| In London, tucked around the corner from the busy | | | | footsteps of folk clothing, such as Oliver Spencer |
| tube stations, or in one of the trendy east London | | | | clothing, Albam, and You Must Create. All these guys |
| pockets you will find these thriving independent | | | | are working hard to differentiate their products from |
| retailers. A perfect example of this is the mini Scottish | | | | the norm. |
| brand, Folk. Folk was born in 2001 in London and has a | | | | |