| FEEDING ALL THE ROBOTS | | | | you have on your site. |
| Every search engine uses a different to calculate the | | | | Achieving a higher ranking in Yahoo and MSN means |
| ranking of web pages on their index. It is important to | | | | that you have to concentrate on your meta tags (title, |
| know what each search engine is looking for so that | | | | description and keywords) , your content formatting, |
| you can optimize your web pages so they rank as | | | | (H1, H2, H3 tags) and internal linking of all the pages on |
| well on Google, MSN, Yahoo and others. | | | | your site. |
| Google places inbound quality links on your web pages | | | | If you have files that you do not want the spiders to |
| at the top of their list. So it is important to get as many | | | | index, use the "ROBOTS" meta tag. To keep the |
| quality links as you can for your site. The links need to | | | | search engines robots from indexing a certain |
| be to web sites that have related content to the | | | | page,add this meta tag between your head tags on |
| content of your site in order for this to result in a higher | | | | each page you don't want indexed: |
| Search Engine Results Page ranking. | | | | Using variations of the meta robots tag on every page |
| Yahoo and MSN on the other hand place more | | | | will not help your pages get indexed. The search |
| emphasis on the optimization of the web page itself | | | | engine robots are programmed to index all your web |
| first, and then secondly to the number of inbound links | | | | pages unless they see the "NOINDEX" meta tag. |