| SEO is no more a hidden art. It has developed well in | | | | keywords. In case your Meta Tags are not |
| past 10 years and many things have changed around | | | | appropriate for your content then your website can be |
| in the working of search engines and SEO techniques. | | | | punished by search engines accordingly. |
| Best as well as Worst thing about SEO is that | | | | Myth 10) "Positions in Search Engines are guaranteed" |
| techniques in SEO changes quite frequently but the | | | | Fact 10) It's not true that once you have achieved a |
| goal remains the same to get Quality traffic from | | | | high position in search engine then that position will |
| search engines. In these advancements there are few | | | | never go down but still if you have done good SEO |
| old or say outdated stories related to seo that are | | | | then it will always give you some good results. |
| there on Internet which are no more then a myth, So in | | | | Myth 11) "SEO companies guarantee that web page |
| this article we will be discussing over them. | | | | you want to promote will come first in Google search |
| Myth 1) "Using picture links instead of text link is bad | | | | result" |
| seo" | | | | Fact 11) Nobody can guarantee that which ten website |
| Fact 1) Many people compromises on that and spoils | | | | will come up in google top 10, this is a sales strategy of |
| their website design just to change picture links into | | | | SEO companies that they try to get more customers. |
| text link as they believe on this myth but the fact is | | | | In Google Help Center it is clearly stated that "No one |
| that it's wrong. Search engines equally gives | | | | can guarantee rankings in Google.". Google has over |
| preference to image links just you have to make sure | | | | 200 rules to determine results. |
| that you have used proper alt tag in the image links. | | | | Myth 12) "Repeating keyword in your web page |
| Myth 2) "I can secure my web page from search | | | | content will get a higher rank of web page for that |
| engines by adding that web page link in Robots.txt with | | | | keyword in serp (Search Engine Result Pages)" |
| disallow tag" | | | | Fact 12) This is absolutely wrong, Search engines have |
| Fact 2) Again this is a myth that in this case you have | | | | gone smarter. In case you repeat the same keyword |
| used Robots.txt and have used disallow tag for the | | | | in your content then you will not only spoil the content |
| web page but still if search engine bots find external | | | | of your web page but you can also be flagged as |
| link to that web page then bots may crawl to your | | | | Spam site via search engines. |
| web page making it insecure. So, the best way to | | | | Myth 13) "When our website will get enough visitors |
| protect you web page from bots is to make your web | | | | then we will think of doing it's SEO" |
| page password protected as bots can not bypass | | | | Fact 13) Isn't that funny? But it's true i have dealt with |
| password security. | | | | many clients who have reacted in this way when i |
| Myth 3) "My website will only be indexed in search | | | | gave them the proposal for SEO. They might be |
| engines if I will submit my website in them" | | | | suffering from the disease of "Chicken before the |
| Fact 3) No, this is a myth as your website can also get | | | | egg" syndrome. |
| Indexed from the external incoming links to your | | | | Myth 14) "Trading link with any website will help my |
| website from other websites. In case of SEO, getting | | | | website to rank higher in search engine" |
| indexed from external incoming links is preferred way | | | | Fact 14) If you are getting the back link from the |
| of getting indexed then submitting site in search | | | | website that doesn't belong to your website then the |
| engines. | | | | visitors coming to your website won't be interested in |
| Myth 4) "SEO is an easy job" | | | | you website content and that will only increase the |
| Fact 4) Well in today's world of Internet, SEO is not | | | | bounce rate of your website and links that you will be |
| that easy as it used to be in past years. Now search | | | | placing on your website for another website that |
| engines have gone clever and can even punish you | | | | doesn't belong to the content theme of your website, |
| for using shortcut tricks. | | | | then you might even loose visitors because of that. |
| Myth 5) "SEO is all about getting higher PR (Page | | | | Myth 15) "Sitelinks only appear for the websites with |
| Rank) " | | | | high PR (Page rank) |
| Fact 5) If you are thinking that SEO is all about PR | | | | Fact 15) Sitelinks are automatically generated by |
| then you are wrong. SEO is to get Quality Traffic on | | | | search engines on the basis of traffic that the |
| your website. It can be in terms of Faithful readers or | | | | websites are getting. Sitelinks are auto generated and |
| Potential Customers. If you are not getting Quality | | | | only show sitelinks for results when Search Engines |
| visitors on your high page rank website then page rank | | | | think they'll be useful to the user. You can't do anything |
| of your website is of no use. | | | | in sitelinks except blocking them from being displayed. |
| Myth 6) "Web Sites that uses JavaScript gets | | | | Myth 16) "I should always consider another sites's |
| penalized" | | | | Page-rank before i link to them or ask that website to |
| Fact 6) Search engines are not that dumb that they | | | | owner to link me" |
| will ban you for using standard technology. However | | | | Fact 16) will that help your visitors? Link to sites that |
| their bots won't be able to follow the links via | | | | your website visitors might be interested in and only |
| JavaScript, So it's always a better idea to use a simple | | | | ask for those website owners to link you back whose |
| HTML hyper-links along with JavaScript so that bots | | | | website visitors might be interested in content of your |
| can easily crawl your website. | | | | website. |
| Myth 7) "All visitors lands up in the front page of my | | | | Myth 17) "Website with higher PR (Page Rank) will |
| website" | | | | always rank higher in SERP (Search Engine Result |
| Fact 7) Search Engines gives merit to each page on | | | | Pages)". |
| the website individually and give them credit on the | | | | Fact 17) You should always keep that in mind that |
| basis of content on that page. So visitors will directly | | | | Page Rank is just 1 criteria for SERP there are more |
| land on the page that have corresponding information | | | | then 200 criteria for that. If search engines think that |
| that the visitor is searching for in the search engine. | | | | the website with lower PR (Page Rank) have more |
| Myth 8) "A flash website have no chance of getting | | | | relevant content for the keyword then the website |
| good SEO" | | | | with higher PR (Page Rank) then the website with |
| Fact 8) Well this is a pure myth that flash page can't | | | | lower PR (Page Rank) will rank higher in SERP. |
| get a good SEO. However you will get less options of | | | | Myth 18) "We should place our all keywords in H1 tags" |
| promoting that but that doesn't meant that you can't do | | | | Fact 18) Using Header tags is always helpful in SEO |
| good SEO for that. There are over 100 factors where | | | | but if you are using H1 tag multiple times on your web |
| you can still work on for getting good SEO for that | | | | page then search engines can punish your website for |
| flash page. | | | | that. |
| Myth 9) "Using Meta Tags with lots of keywords helps | | | | Now these were the few myths that we have |
| in getting higher page rank" | | | | discussed in this articles. I am sure that you will be able |
| Fact 9) Although Meta Tag have played a dramatic | | | | to over come these myths and making your website |
| role in the past for SEO but now search engines are | | | | better for visitors of your websites as well as for |
| more clever then before, So you should only use | | | | Search engines. |
| relevant data in Meta Tags instead of filling it with | | | | |