Businesses Need to 'Rehumanise'

Big companies and corporations have lost the humanThe companies are so big and powerful that we have
touch. The question is, when will humanity catch on, orbecome apathetic, feeling that we are too small and
like robotic sheep will we do whatever the businessinsignificant to question their systems of interaction. We
shepherds tell us, no matter how bad we are treated?simply let them dictate how things work and go
I am talking from firsthand interaction here. Aren't youthrough all the rigmarole and red tape no matter how
tired of having to talk to machines and sit waiting inmuch it frustrates us. There was a time, and you can
queues that may not even really exist, while horriblestill find this in most small companies, when customers
music repeats itself over and over for eternity? Howwere treated with respect and as equals. "The
about having to talk to person after person as they trycustomer is always right." This statement used to be
to find someone else who 'can' do the task that youvery normal when discrepancies came up in our
need done? What about the machine that tells you tobusiness practices. Now however, the customer is
speak into the phone but can never properly interpretoften treated as guilty before innocent, as if the
what you are saying? Or pushing buttons, how manyaverage 'small' person is just a criminal who wants to
numbers have you had to push before finally being toldleech off the righteous and just institutions.
that the section you are looking for is vacant? Vacant,The truth is, if we all stand together on an issue, human
how about the humans you do finally get in contactbeings have been known to move mountains. Why
with but for some strange reason know less aboutdon't we speak out and get these companies who
their job than you do?spend so many millions of dollars on commercials telling
I may sound pessimistic but I truly believe that humanus how friendly and helpful they are to be accountable
society is meant to evolve differently from this path offor their actions? They could take some of those
customer numbers and automatically generatedsame millions and put them into employing more human
notices. We are intelligent creatures, well, in manybeings to act as communicators, as well as informed
ways, and I just wonder why we haven't createdpositions that solve problems quickly and easily. More
systems for our own society that are more conducivejobs for the community in general, and a more
to making our community a happier place to live in. I amenjoyable life for all coming in contact with the
definitely not against technological, financial, andcompanies in question: this is a win/win situation people!
material progress, but I do question the intentions of ourHappier customers who are being respected as
corporate institutional leaders. It seems that as long asequals means people will tell each other of the quality
the person at the top of the hierarchal food chain'sof the business; of course this equates to more
paycheck keeps increasing at a steady rate, customercustomers, which means more profit for all.
service is no longer a priority. But then again, I reckon ifThe time has come to 'rehumanise' (cool word!) our
the CEO of an insurance company has problems withsocial and business systems. Communication is always
their telephone line, they'd probably have the problemspouted as being the key to a positive relationship
fixed in no time, as they have a direct line to thebetween family, friends, and lovers. We now need to
telecommunication CEO from one of theadopt this model for how organizations and institutions
card-swapping sessions at their $500-a-headrelate to the wider community that actually created
luncheons.them with their investment, employment, and customer
The thing that these leaders of society have forgottenbase. We all need to realize that we are all worthy
is that without normal, average human customers, theirand deserved of happy lives, lived via a construct of
empires would be quickly reduced to dust. I think onesocial systems that focuses on real human
of the problems lies with us, those average people.satisfaction.