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Businesses Need to 'Rehumanise'

Big companies and corporations have lost theThe companies are so big and powerful that we
human touch. The question is, when willhave become apathetic, feeling that we are
humanity catch on, or like robotic sheep willtoo small and insignificant to question their
we do whatever the business shepherds tellsystems of interaction. We simply let them
us, no matter how bad we are treated? I amdictate how things work and go through all
talking from firsthand interaction here.the rigmarole and red tape no matter how much
Aren't you tired of having to talk toit frustrates us. There was a time, and you
machines and sit waiting in queues that maycan still find this in most small companies,
not even really exist, while horrible musicwhen customers were treated with respect and
repeats itself over and over for eternity?as equals. "The customer is always right."
How about having to talk to person afterThis statement used to be very normal when
person as they try to find someone else whodiscrepancies came up in our business
'can' do the task that you need done? Whatpractices. Now however, the customer is often
about the machine that tells you to speaktreated as guilty before innocent, as if the
into the phone but can never properlyaverage 'small' person is just a criminal who
interpret what you are saying? Or pushingwants to leech off the righteous and just
buttons, how many numbers have you had toinstitutions.
push before finally being told that the
section you are looking for is vacant?The truth is, if we all stand together on an
Vacant, how about the humans you do finallyissue, human beings have been known to move
get in contact with but for some strangemountains. Why don't we speak out and get
reason know less about their job than you do?these companies who spend so many millions of
dollars on commercials telling us how
I may sound pessimistic but I truly believefriendly and helpful they are to be
that human society is meant to evolveaccountable for their actions? They could
differently from this path of customertake some of those same millions and put them
numbers and automatically generated notices.into employing more human beings to act as
We are intelligent creatures, well, in manycommunicators, as well as informed positions
ways, and I just wonder why we haven'tthat solve problems quickly and easily. More
created systems for our own society that arejobs for the community in general, and a more
more conducive to making our community aenjoyable life for all coming in contact with
happier place to live in. I am definitelythe companies in question: this is a win/win
not against technological, financial, andsituation people! Happier customers who are
material progress, but I do question thebeing respected as equals means people will
intentions of our corporate institutionaltell each other of the quality of the
leaders. It seems that as long as the personbusiness; of course this equates to more
at the top of the hierarchal food chain'scustomers,  which  means more profit for all.
paycheck keeps increasing at a steady rate,
customer service is no longer a priority. ButThe time has come to 'rehumanise' (cool
then again, I reckon if the CEO of anword!) our social and business systems.
insurance company has problems with theirCommunication is always spouted as being the
telephone line, they'd probably have thekey to a positive relationship between
problem fixed in no time, as they have afamily, friends, and lovers. We now need to
direct line to the telecommunication CEO fromadopt this model for how organizations and
one of the card-swapping sessions at theirinstitutions relate to the wider community
$500-a-head  luncheons.that actually created them with their
investment, employment, and customer base. We
The thing that these leaders of society haveall need to realize that we are all worthy
forgotten is that without normal, averageand deserved of happy lives, lived via a
human customers, their empires would beconstruct of social systems that focuses on
quickly reduced to dust. I think one of thereal human satisfaction.
problems lies with us, those average people.



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