| There is one thing you have learned about | | | | |
| robots, it is that there isabsolutely no | | | | Completely forget about Search Engines after |
| pattern to them. Most robots are stupid and | | | | submitting to them and go afterthe reciprocal |
| wander randomly. | | | | links. The Search Engines will then believe |
| | | | you are a heavilyvisited site because you |
| For example, 50% of robot hits to my sites | | | | will be. You will now be getting the traffic |
| ask for the robots.txt page andthen go away | | | | youso richly deserve. |
| never asking for anything else. Then they | | | | |
| come back a weeklater, ask for the same thing | | | | Search engine visitors to your site, are |
| and then go away, again. This happens overand | | | | oftentimes not qualified visitors. |
| over again for months. You will never never | | | | |
| figure it out. What arethey doing? If they | | | | Too many visitors pop into your home page for |
| wanted to see if the Web site was really a | | | | 2 seconds and then leave. |
| Web site,they could just Ping it. This would | | | | |
| be much faster and much more efficient. | | | | You know how it is. We all do it when we are |
| | | | using the search engines. Eitherit wasn't the |
| They seldom visit another page and if they | | | | information we were looking for, or they had |
| do, they ask for one other pageevery visit or | | | | this huge graphicon this stupid portal page, |
| so. Some come in and issue rapid-fire | | | | which just took forever to load. These |
| requests for everypage in the Web site. How | | | | visitorsshouldn't even count, but they get |
| rude! You have to quit worrying so much | | | | counted as 12-18 hits in your serverlogs. |
| aboutrobots. It takes 6 months before they | | | | Hits are requests to the server. One page |
| request enough pages to do you anygood. We | | | | request can incur a lotof hits: requests to |
| really quit thinking about them a long time | | | | the page itself plus the graphics, each count |
| ago. Build a lot ofpages correctly, and, if | | | | as ahit. |
| you have reciprocal links to them, the robots | | | | |
| willfind them someday. | | | | Reciprocal links bring in qualified visitors. |
| | | | These are visitors who werealready on a Web |
| Try this: Go to AltaVista and type into the | | | | site which had matching Themes to yours. They |
| search box "link:YourSite.com" | | | | already havea good idea of what type of site |
| | | | you are. They will come into your siteand |
| (Leave off the www). This will list the | | | | actually stay awhile. These visitors should |
| reciprocal links to your Web site. | | | | count as double credit,they are so good. |
| | | | |
| Try and you get 136 links to it. Think about | | | | We know which type of visitor we would rather |
| this now: | | | | have. |
| | | | |
| The robots say to themselves, "Here is a site | | | | How do you get people to WANT to put your |
| that must be popular or whywould so many Web | | | | link on their Web sites? Why woulda similar |
| sites SIMILAR to it have it's link on their | | | | site put a link to your site on theirs? |
| pages?" Rememberthat only SIMILAR sites with | | | | Simple, you have similar |
| SIMILAR THEMES would probably have a link | | | | |
| toyour site. They give more importance to | | | | Themes. You are similar, but not competition. |
| this than you submitting your linkto them. | | | | |
| Wouldn't you? | | | | There is one very important lesson to be |
| | | | learned from this crazy robot behavior. |
| Go to heavily trafficked sites matching your | | | | |
| Web site's Themes and use AltaVistato find | | | | You need to make the navigation in your Web |
| out how many reciprocal links they have. This | | | | site so easy that a visitorcan find any page |
| will prove to youwe are right. | | | | within 2 clicks of your home page. One way of |
| | | | doing thisis installing hidden DotLinks. |
| Search engines are nothing more than a | | | | Dotlinks are little periods that are linkedto |
| measure of reciprocal links to yoursite. The | | | | other pages which are not really noticeable |
| problem is, you are constantly having to | | | | on your page if you put itas a period. |
| fight for your positioningin the search query | | | | Although they are not easily seen by the |
| listings. Forget about that. Leave the | | | | human eye, they area link that a robot can |
| fighting to peoplewho are able to spend 24 | | | | follow in your Web site. When you do this, |
| hours a day trying to trick everybody. Quit | | | | robotscan find your pages faster and more |
| tryingto compete with the large organizations | | | | easily. |
| pouring millions into their marketing. | | | | |