| Would you like to have a newsletter with barely | | | | robotor... |
| satisfied subscribers who take a look at each issue | | | | 2. A newsletter with a personality that shines through |
| and then remove it, or loyal readers who can't wait to | | | | its every word. You feel as if you know the writer and |
| get your next issue? Learn how... | | | | feel he/she is your friend. |
| A truly successful newsletter doesn't have just a | | | | I don't think anyone in the world prefers the first one. |
| bunch of subscribers, but "raving fans" who have a | | | | Do you? I know all my favorite newsletters show |
| strong relationship with you. | | | | what type of person has written them. When we read |
| But how can you have such a winning newsletter? | | | | an article, all of us like to know the characteristics of |
| #1. Quality Content | | | | the writer and create a picture of them in our mind. |
| It doesn't really matter for your readers how | | | | Tell your readers a little bit about yourself. The best |
| professional your newsletter design is, or how long the | | | | place to share this information is "Editor's Notes" |
| articles are. They want "quality content". Period. | | | | section. Tell them what makes you happy, and what |
| After all, the reason why they joined your newsletter in | | | | makes you upset. If you publish your newsletter in |
| the first place was because you made a promise to | | | | HTML format, you should definitely consider placing |
| provide them with some certain valuable information. | | | | your photo at the top of each issue. |
| So each time you sit down to write your next issue, | | | | Let your readers see who you really are. Let your |
| remind yourself what your readers expect to learn. | | | | personality shine through your newsletter! |
| What did you promise them? What benefits did you | | | | # Final Thoughts |
| offer when asking them to sign up? | | | | More and more newsletters are being published every |
| You should keep these answers in mind all the time | | | | day about every subject you can think of. It means |
| when writing articles, making recommendations, and | | | | many options for for readers, and many competitors |
| even placing ads in your newsletter. Make sure you | | | | for you. Your competitors are just 2 clicks away: One |
| deliver what you've promised. This is the secret to | | | | click on your newsletter unsubscribe link, and the other |
| keeping your readers happy and winning new | | | | on your competition's signup button. |
| subscribers through word-of-the-mouth. | | | | So publish an informative newsletter providing quality |
| #2. Let Your Readers See the Real You | | | | content and let your readers know the REAL you. |
| Which of the following newsletters would you like to | | | | Now you can relax because yo know your readers |
| read the most? | | | | will not even "look" at the competition. |
| 1. A faceless newsletter like it was written by a | | | | Wish you the best of luck! |