| Would you like to have a newsletter with | | | | 1. A faceless newsletter like it was written |
| barely satisfied subscribers who take a look | | | | by a robotor... |
| at each issue and then remove it, or loyal | | | | |
| readers who can't wait to get your next | | | | 2. A newsletter with a personality that |
| issue? Learn how... | | | | shines through its every word. You feel as if |
| | | | you know the writer and feel he/she is your |
| A truly successful newsletter doesn't have | | | | friend. |
| just a bunch of subscribers, but "raving | | | | |
| fans" who have a strong relationship with | | | | I don't think anyone in the world prefers the |
| you. | | | | first one. Do you? I know all my favorite |
| | | | newsletters show what type of person has |
| But how can you have such a winning | | | | written them. When we read an article, all of |
| newsletter? | | | | us like to know the characteristics of the |
| | | | writer and create a picture of them in our |
| #1. Quality Content | | | | mind. |
| | | | |
| It doesn't really matter for your readers how | | | | Tell your readers a little bit about |
| professional your newsletter design is, or | | | | yourself. The best place to share this |
| how long the articles are. They want "quality | | | | information is "Editor's Notes" section. Tell |
| content". Period. | | | | them what makes you happy, and what makes you |
| | | | upset. If you publish your newsletter in HTML |
| After all, the reason why they joined your | | | | format, you should definitely consider |
| newsletter in the first place was because you | | | | placing your photo at the top of each issue. |
| made a promise to provide them with some | | | | |
| certain valuable information. | | | | Let your readers see who you really are. Let |
| | | | your personality shine through your |
| So each time you sit down to write your next | | | | newsletter! |
| issue, remind yourself what your readers | | | | |
| expect to learn. What did you promise them? | | | | # Final Thoughts |
| What benefits did you offer when asking them | | | | |
| to sign up? | | | | More and more newsletters are being published |
| | | | every day about every subject you can think |
| You should keep these answers in mind all the | | | | of. It means many options for for readers, |
| time when writing articles, making | | | | and many competitors for you. Your |
| recommendations, and even placing ads in your | | | | competitors are just 2 clicks away: One click |
| newsletter. Make sure you deliver what you've | | | | on your newsletter unsubscribe link, and the |
| promised. This is the secret to keeping your | | | | other on your competition's signup button. |
| readers happy and winning new subscribers | | | | |
| through word-of-the-mouth. | | | | So publish an informative newsletter |
| | | | providing quality content and let your |
| #2. Let Your Readers See the Real You | | | | readers know the REAL you. Now you can relax |
| | | | because yo know your readers will not even |
| Which of the following newsletters would you | | | | "look" at the competition. |
| like to read the most? | | | | |
| | | | Wish you the best of luck! |