| When setting up your website for SEO (Search | | | | deleted. When the Google robot goes through your |
| Engine Optimization) on Google there are several | | | | website and finds a dead link it notes that you aren't |
| factors you need to look at in order to obtain a high | | | | keeping good care of your website and punishes your |
| rank on their search engine. Of course your content | | | | web rank by reducing its point value. If you wish to |
| and meta tags must be inline with positive density | | | | know what your sites current point value is download |
| percentages and reciprocal links. Google then takes | | | | The Google Toolbar and search for your website |
| your website and performs a mathematic equation | | | | www. yourwebsitename .com in the box and perform |
| and places a numeric value on your website | | | | a Google web search. Upon reading the full URL, |
| depending on one of the most important features, | | | | Google will go directly to your site first thus pulling up |
| reciprocal or back links. | | | | your home page. There on the toolbar will be a page |
| A back link and reciprocal link are identical. They both | | | | rank for your website between 1 and 10. 1 being a less |
| say the same thing to the Google engine, that your site | | | | visited and noted website and 10 a site that screams |
| should be ranked higher in the order because other | | | | traffic 24/7. |
| people find value in what your website has to offer, | | | | Some of the individuals you share reciprocal links with |
| thus they provide a link to your site. In turn, you keep a | | | | may in fact scan all their links for continuity, should they |
| closed loop by reciprocating the favor to the other | | | | receive a bounce back for a broken link on your |
| website by extending the same courtesy of a back | | | | website you can be assured you will receive an email |
| link. Thus creating a solid network connection. Google | | | | from them. Keeping your website in balance with other |
| likes to see interconnectivity and will reward your | | | | sites you share links with will keep the Google engine |
| website well for planning it this way. | | | | happy. If you go off and add a company that is not |
| There are drawbacks to the equation. As things | | | | Google friendly, meaning they have no back links you |
| change a website that you are affiliated with may | | | | may also lose points. |
| drop a hyperlink or a page may get accidentally | | | | |