| RSS or Really Simple Syndication has proved | | | | directly to a computer desktop. It is made |
| to be a difficult subject for many users of | | | | even simpler by the fact that computer |
| the World Wide Web, as survey after survey | | | | technology allows for the easy automation of |
| has clearly shown. To many RSS is far from | | | | this task. All one needs to do is to paste |
| being simple. Yet it is one subject that no | | | | some html code on their site or blog and the |
| person with any sort of web presence can dare | | | | content will be constantly streaming through |
| afford to ignore at this moment. There is no | | | | their site. In offline syndication, |
| doubt that RSS feeds are rapidly growing in | | | | newspapers chose which particular column |
| significance online and a failure to | | | | covering what particular subject they wanted |
| understand them greatly hinders any online | | | | to publish in their newspapers. Online |
| marketer from reaping the fruits and results | | | | syndication is even more powerful because you |
| that are possible with a full arsenal of | | | | can choose to receive all content that is |
| online marketing tools and weapons. It is | | | | based on a very specific subject or topic. If |
| much simpler to understand RSS when you first | | | | you are serious about Website Promotion, RSS |
| seek to understand what the term syndicating | | | | is the obvious step for any companies online |
| an article means. Most newspaper readers will | | | | growth. I suggest email advertising to |
| be familiar with national syndicated | | | | promote your RSS Feed and to help you |
| columnists. These are popular writers whose | | | | increase your membership base. Meaning that |
| columns appear in many different newspapers | | | | you will never miss out on any new |
| across the country. Indeed syndication | | | | information on a particular area of |
| services have for many years been responsible | | | | specialization or pet topic you have chosen |
| for selling content to many different | | | | to stay informed about. This also results in |
| non-competing publications across the world. | | | | you saving a lot of time because instead of |
| Probably one of the most well known content | | | | regularly going to a search engine to look |
| syndication services is the Kings Features | | | | for information, with the right RSS feeds, |
| Syndicate which distributes many popular | | | | all the information you require comes to you. |
| Sunday newspaper cartoons all over the world. | | | | Terry Detty, 42 years old, finds internet |
| Really Simple Syndication is exactly the | | | | marketing his passion. In addition to |
| same concept only that instead of newspapers, | | | | marketing he enjoys reading history, and |
| the content is distributed directly to web | | | | occasionaly gets out for a short walk. He |
| sites and blogs. It can also be distributed | | | | generally likes to have his hands occupied. |