Innovation: Thinking Outside The Box And The Four Types Of Innovation

Why do we love new gadgets? Why did theproducts of mere luck or just the natural
Renaissance marked as the period when history,consequences of interwoven events. They may come
science, philosophy and religion has become sofrom unexpected occurrences but the fact that people
prominent that the ideologies used at this period is stillwho initiated the innovations took the risks of using
being used until today? Why is it that we recognizechanges for a seemingly inappropriate stuff is
those people who aimed for change and the otherssomething that deserves admiration.
who have settled themselves with mediocrity areFord realized the potential of the automobile market
disregarded? Why?through the failure of Edsel. Thus, the birth of the
Simple. Because they shed new light on whatMustang. Another good example is the way things are
everyone else thought as final and dormant.anticipated. Everyone knew in 1970's that population
They change things radically and they createdwould boom and that people would go after prioritizing
improvements that are way beyond the limits of whateducation in the near future. But only Japan took action
was presently thought of.to create new technologies to support these future
Central to innovation is the ability to think outside thechanges. Thus, they created robots to supplement for
box. This way, you will find newer modes ofthe needs. We may view things differently now
discovering what was previously discovered. Tobecause we are already in the actual situation as seen
creating new stuffs from old. To extracting new ideasbefore but during those days, this idea of creating
from classic ones. When we say innovation, its not justrobots is something that was often dismissed, if not
the ability to create solutions from nowhere but tolaughed at.
create them from seemingly old things, only creativityWhile innovation has a general concept surrounding it, it
was applied to them.still has various issues to resolve through its many
The box is the normal way of dealing with things. It istypes.
what every one does because it is the commonOne type of innovation is process innovation. This
notion. It is what most people don't want doing butdeals with bringing benefits through changing some of
have no other choice but to go with the flow. It is saidthe already-established processes involved.
to be the assumptions that the majority takes. Thus,Product innovation, on the other hand, is the type that
the only best way to deal with this assumption is to goresolves innovation through creating new products
against with it. Be aware though that once you do, youfrom old ideas or new products from new ideas,
have to be firm with what you have set out o do.depending on how the initiator deals with the condition.
Often, going beyond the box means scrutiny, ridiculeThis is true with Motorola RZAR mobile phones which
and unbelief from other people. And these very thingsdid not only bring new phone models into the market
make an innovator.but also created a new niche.
You can call innovation as something close to beingAdditionally, positioning innovation is the type that
wild, crazy and extremely foolish. But these fellowschanges the branding of a certain product through
here do not suggest that they often fail. In fact, manyswitching.
of the craziest ideas helped zoom a product or two inLastly, the Paradigm Innovation is the type that
the market.changes things radically through catering needs by
Take for instance some of the greatest achievementsturning something into another thing that is more
that rooted from crazy innovations. Take not thoughfeasibly good in the market.
that some people would eagerly tell you that these are