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How to be Consistently, Creatively Productive.

==Flash  back  to  2004==except for three appointments. Clients ask to
meet, and I smoothly schedule them before and
As I sit down to write an article, I feelafter the week. People want to "get
stumped. I've got an hour to "get it done,"together." I schedule them out. A
and meanwhile I'm just staring at thehigh-priority board meeting comes up, but,
screen... 55 minutes later, with a fewI'm unavailable. So sorry. My week is packed
sentences written, I have to stop, and I'mfull. With space. And the creativity and
off to the next thing- two back-to-backinsights  pour  through.
conference  calls.
==Flash  forward  again.==
==Flash  forward  again.==
How do you defend your spaciousness from the
Your business depends on your creativity.unrelenting onslaught of demands and
Your creativity in your marketing, in yourdeadlines? Read below in "Keys to Space
product and service creation, and just in howDefense."
you show up for your customers and clients.
Without creativity, everything growsKeys  to  Space  Defense.
stagnant, you are unable to produce to meet
deadlines, yours and others, and you begin to-  Take  "Cafe  Days."
feel lifeless. And so does your business. And
so  do  your  profits.Nutso marketing guru Sean D'Souza calls these
"cafe days." I've adopted them, and they are
How do you nurture the absolutely critical,brilliant. Go spend 2-4 hours in a cafe. By
bottom-line necessary creativity since youyourself. No computer. Bring a pad of paper
can't  just  turn it on between appointments?and a pen if you like. Eat lunch. Sip tea.
Watch  people.  Daydream.  See  what happens.
Well, let's take a look at creativity, what
it  is,  and  what  it  needs.- Give yourself one appointment a day for
you.
The first thing to get clear is that
"creativity" is a bit of a misnomer. YouIf you see clients, or vendors, or whomever,
aren't creating anything, in the meaning ofand you typically schedule 60-90 minute
"making something exist out of thin air,appointments, give one of these to yourself
where nothing existed before." No human beingevery  day.  Yes,  every  day.
can create at that level, although it can
sure  look  that  way  sometimes.I struggled with finishing my book for a long
time, until my mastermind group convinced me
So, when you get creative, what's reallyto treat my book like a client. A very big
happening? In the best-selling managementand  important  client.  A  daily  client.
book Whale Done, by Ken Blanchard, the book
describes how a failing manager attending aI made the decision to give my 9am client
business conference in Florida, takes timeslot to my book every single day. I finished
off to go see a killer whale show. Amazed bythe book in a little over four months. And, I
the performance, he sticks around to find outliked the habit so much, I kept that 9am slot
how the trainers get the killer whales tofor me. Just try and get a 9am appointment
perform  so  consistently.with me. Sorry, I'm booked. But I'll gladly
see  you  at  10:30am.  :-)
A best-selling book was born out of this
apparent mis-match: training killer whales-  Schedule  unproductive  time.
who could easily kill and eat their trainers
(means you want to keep them happy andI really did schedule a whole week of
well-fed), and creating positive andunproductive time, but that was at the end of
effective relationships with employees andDecember. During the rest of the year, I'm
others  in  your  life.more likely to schedule a Cafe Day, or simply
an hour or two in the afternoon, once or
Amazing.  Simple.  Creative.twice a week. And, when I put it in my
calendar, it doesn't move. Someone needs an
Although Whale Done is written as a fable,appointment, an important meeting comes up?
the event of meeting the killer whaleSorry,  I'm  already  booked.
trainers really happened. And it happened
during  time  off  from  working.You are not a robot. And even robots need to
oil their joints. If you really want to make
Creativity is a synthesis of differentthat quantum jump in your business, then you
elements, not normally seen together, orneed to do more than just stand where you
expressed in a certain way. In order to makewant to jump from because when you make a
those unusual connections, you needquantum jump, there is a little bit of time
unscheduled time. You need room to think andbefore you land in the new place, when you
play and daydream, where there is no pressureare  flying  through  unstructured  space.
to  be  "productive."
Action step: Take out your calendar right now
You  need  space.and look at the next few weeks. It might take
a few weeks to start to work it in because of
==Flash  back  to  2006.==pre-scheduled commitments, but schedule your
"unproductive" time right now. And don't give
I have an entire week of unstructured time,it up for anything.



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