| In the late 1990s, something interesting
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| | often observed in web pages. Why was this
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| happened. Identifying visitors to a
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| | significant? Web counters showed the
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| website became more difficult. This was
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| | number of times a particular image was
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| mainly due to the development of search
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| | requested. This later evolved into
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| engine spiders and robots; and web
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| | invisible images that used _JavaScript,
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| proxies and IP addresses for large
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| | which passed along certain information
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| organizations and Internet service
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| | about the page and the visitor.
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| providers (ISPs).
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| | A web analytics company can process the
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| To record visitors, log analyzers began
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| | information, which extracts statistics
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| tracking visits by cookies and by
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| | that are useful to the organization.
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| overlooking requests from known spiders.
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| | The web analytics service company is also
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| The use of web caches also became a
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| | responsible for assigning a cookie to the
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| problem in logfile analysis. For
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| | user. The cookie identifies a particular
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| instance, if a person revisits a page,
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| | visitor from the first visit to the next.
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| the second action or request would most
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| | Most web analytics service companies
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| likely be retrieved from the browser's
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| | offer both logfile analysis programs and
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| cache. Thus, the web server will not
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| | page tagging solutions.
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| receive a request. If this happens, the
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| | An organization that seeks the services
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| person's path around a certain website
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| | of a web analytics service company must
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| cannot be tracked. Configuring the server
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| | know the disadvantages and advantages of
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| can beat caching, but this could lead to
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| | the two approaches, in order to determine
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| degraded performance and discourage the
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| | which one to choose.
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| visitor.
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| | Mark Rapor is a Web Developer and
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| Eventually, concerns were raised about
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| | Internet Marketer. Visit us at Blue Sky
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| the accuracy of logfile analysis,
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| | Projects. Blue Sky Projects is a
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| particularly when caching was involved.
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| | full-service, custom web development
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| There was also an intention to outsource
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| | resource that understands the critical
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| web analytics. These developments led to
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| | role that an effective internet presence
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| page tagging.
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| | can play in the success of your
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| More than a decade ago, web counters were
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| | organization.
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