| Google optimization is one of the most critical factors | | | | - Submit an xml site map file at Google webmaster |
| for search engine optmisation campaign. Google is | | | | tools. Google uses sitemap file to learn about the |
| above all the search engines. Google is based on the | | | | structure and coverage of your site. |
| key factors as the Google page rank, the renowned | | | | - Submit your site to relevant directories such as open |
| Google sand box and inbound links. | | | | directory project and yahoo directory as well as to |
| Google optimization depends on the three key factors, | | | | other industry specific expert sites. |
| Google page rank, Google sand box and the inbound | | | | - Upload the robot.txt file on your web browser. This |
| links. In the process of optimizing a website you should | | | | file tells crawlers which directories can or can not be |
| always see the inbound links pointing to your website | | | | crawled. |
| domain and pages. Google makes all the difference | | | | - Use robot.txt to prevent crawling of search result |
| with the quality of one way inbound links. So you | | | | pages or other auto generated pages that don't add |
| should concentrate on getting quality inbound links for | | | | much value for users coming from search engines. |
| your website. This can be done by article writing, | | | | - Make pages for users, not for search engines. |
| buying links and link exchanges. With the quality inbound | | | | - Avoid "doorway" pages with little or no original |
| links your page rank will increase by itself. | | | | content. |
| The effect of Google sandbox is on the new domain | | | | Some of the don'ts for Google optimization are. |
| names and holds them in a filter. Generally all domain | | | | - Don't deceive your users or present different content |
| names are not held in the filter. Normally by using | | | | to search engines than you display to users, which is |
| competitive keywords, adding relevant content and | | | | commonly referred to as "cloaking." |
| linking external sites to yours can get you out of the | | | | - Don't link to web spammers or "bad neighborhoods" |
| Google sand box. One needs to keep patience in such | | | | on the web, as your own ranking and PR may be |
| a situation and keep on working according to Google | | | | affected adversely by those links. |
| guidelines. | | | | - Never participate in link schemes designed to |
| There are certain guidelines for Google optimization. | | | | increase your site's ranking or Page Rank. |
| - Always defining a clear navigation structure for the | | | | - Don't use hidden text or hidden links on your site. |
| website. Every page should be reachable from at | | | | - Don't employ cloaking or sneaky redirects. |
| least one static text link. | | | | - Never send automated queries to Google. |
| - Create a sitemap to your users with links that point | | | | - Don't create multiple pages, sub domains, or domains |
| to all parts of your site. Create a useful, information-rich | | | | with substantially duplicate content. This may get your |
| site with pages that clearly and accurately describe | | | | site black listed in Google. |
| the content about your services. | | | | - Don't create pages that install viruses or Trojans. |
| - Add the words in the content users would type to | | | | - Do not use unethical tricks to improve search engine |
| find the pages. | | | | rankings |
| - Always try to use alt text instead of images to | | | | - Don not see any broken links and see site html is |
| display important keywords, contents or links. | | | | correct. |
| - Make sure that your title and alt tags are relevant, | | | | - Try not to use "?" character in dynamic pages. |
| descriptive and accurate. | | | | - Do not use JavaScript, cookies, session IDs, frames, |
| - Keep the links on your pages to less than 100. Get | | | | DHTML, or Flash as search engine spiders. This may |
| other relevant sites link to yours. Manually submit your | | | | search engine spiders create trouble crawling your |
| site to directories and search engines. | | | | web site. |
| - Submit your site to Google. | | | | |