| Google optimization is one of the most | | | | |
| critical factors for search engine | | | | - Submit your site to relevant directories |
| optmisation campaign. Google is above all the | | | | such as open directory project and yahoo |
| search engines. Google is based on the key | | | | directory as well as to other industry |
| factors as the Google page rank, the renowned | | | | specific expert sites. |
| Google sand box and inbound links. | | | | |
| | | | - Upload the robot.txt file on your web |
| Google optimization depends on the three key | | | | browser. This file tells crawlers which |
| factors, Google page rank, Google sand box | | | | directories can or can not be crawled. |
| and the inbound links. In the process of | | | | |
| optimizing a website you should always see | | | | - Use robot.txt to prevent crawling of search |
| the inbound links pointing to your website | | | | result pages or other auto generated pages |
| domain and pages. Google makes all the | | | | that don't add much value for users coming |
| difference with the quality of one way | | | | from search engines. |
| inbound links. So you should concentrate on | | | | |
| getting quality inbound links for your | | | | - Make pages for users, not for search |
| website. This can be done by article writing, | | | | engines. |
| buying links and link exchanges. With the | | | | |
| quality inbound links your page rank will | | | | - Avoid "doorway" pages with little or no |
| increase by itself. | | | | original content. |
| | | | |
| The effect of Google sandbox is on the new | | | | Some of the don'ts for Google optimization |
| domain names and holds them in a filter. | | | | are. |
| Generally all domain names are not held in | | | | |
| the filter. Normally by using competitive | | | | - Don't deceive your users or present |
| keywords, adding relevant content and linking | | | | different content to search engines than you |
| external sites to yours can get you out of | | | | display to users, which is commonly referred |
| the Google sand box. One needs to keep | | | | to as "cloaking." |
| patience in such a situation and keep on | | | | |
| working according to Google guidelines. | | | | - Don't link to web spammers or "bad |
| | | | neighborhoods" on the web, as your own |
| There are certain guidelines for Google | | | | ranking and PR may be affected adversely by |
| optimization. | | | | those links. |
| | | | |
| - Always defining a clear navigation | | | | - Never participate in link schemes designed |
| structure for the website. Every page should | | | | to increase your site's ranking or Page Rank. |
| be reachable from at least one static text | | | | |
| link. | | | | - Don't use hidden text or hidden links on |
| | | | your site. |
| - Create a sitemap to your users with links | | | | |
| that point to all parts of your site. Create | | | | - Don't employ cloaking or sneaky redirects. |
| a useful, information-rich site with pages | | | | |
| that clearly and accurately describe the | | | | - Never send automated queries to Google. |
| content about your services. | | | | |
| | | | - Don't create multiple pages, sub domains, |
| - Add the words in the content users would | | | | or domains with substantially duplicate |
| type to find the pages. | | | | content. This may get your site black listed |
| | | | in Google. |
| - Always try to use alt text instead of | | | | |
| images to display important keywords, | | | | - Don't create pages that install viruses or |
| contents or links. | | | | Trojans. |
| | | | |
| - Make sure that your title and alt tags are | | | | - Do not use unethical tricks to improve |
| relevant, descriptive and accurate. | | | | search engine rankings |
| | | | |
| - Keep the links on your pages to less than | | | | - Don not see any broken links and see site |
| 100. Get other relevant sites link to yours. | | | | html is correct. |
| Manually submit your site to directories and | | | | |
| search engines. | | | | - Try not to use "?" character in dynamic |
| | | | pages. |
| - Submit your site to Google. | | | | |
| | | | - Do not use JavaScript, cookies, session |
| - Submit an xml site map file at Google | | | | IDs, frames, DHTML, or Flash as search engine |
| webmaster tools. Google uses sitemap file to | | | | spiders. This may search engine spiders |
| learn about the structure and coverage of | | | | create trouble crawling your web site. |
| your site. | | | | |