Creative Recruiting For The 21st Century

The world of recruitment is changing. Traditionally,business case to hiring managers.
employers turned to recruiters for their resumeThe increasing speed of recruiting projects is another
databases and knowledge of an organization'spressure on the modern recruiter. It is not uncommon
structure. Recruiters were esteemed for their ability tofor a hiring manager to say, "Get me someone in two
organize large numbers of candidates and choose theor three day, this project is crucial." And sought-after
best suited candidates for specific jobs within the hiringcandidates put the pressure on as well with comments
manager's company.like, "I have three offers and need yours by Friday so I
While such a skill set is still useful in a limited number ofcan decide over the weekend." So the future recruiter
cases, the nature of recruiting is changing rapidly andhas to be a 'fastcruiter'.
requires new skills. Whereas the traditional recruiterThe old world of recruiting was built on stability; the
focused within an organization and had a structurednew world is built on change and flexibility. The modern
approach to gathering and sorting through resumesrecruiter must be fast, flexible, relationship-oriented and
over a period of weeks, the modern recruiter has ahave an active orientation on facts and data.
global focus and a flexible approach to analyzingSeeking Top Talent
candidates, which have been sourced through aIn a competitive, fast-paced business world, everybody
network of contacts and relationshipswants to hire top people. Better advertising and
The recruiter will stay connected to her talent circlemarketing is part of the solution. Another part of the
through email, e-letters, the telephone and evensolution is having enough recruiters who know how to
face-to-face contact. The circle will constantly changerecruit top people.
as new referrals are made by current members. ButVirtually no one sets out to hire marginal candidates.
no one in the network will consider themselvesBut this happens when tactics drive strategy rather
members, rather participants within a group thatthan the other way round. Hiring practices, techniques
benefits everyone. The benefits include sharing ofand tools have to be designed to hire top people.
ideas, the ability to help each other profile jobs andA talent-centric strategy means that every single step
using the collective wisdom of the network as a filter,involved in hiring is designed to meet the needs of top
collaboration on projects, friendship and employment.talent. Every interface, every advertisement and ad
For example, consider this recruitment request from aplacement, every form, every question, every meeting,
hiring manager: "I need a person who can oversee aevery email, every offer - in fact every encounter
computer programming project involving programmersmust be designed to ensure that top people will be
in three countries and that will be used by people in awowed by the recruitment process. The 21st Century
fourth country." This is the kind of challenge seniorrecruiter will know how to seek top talent and all the
recruiters now face. Such a demand is unlikely to belessons in this Work Book will include these strategies.
quickly filled by running a keyword search or by usingTaking a Consultative Approach
robots. It is unlikely such a person will be neatly locatedIf recruiters want to differentiate themselves from the
on a job board.rest of the pack, they need to ask themselves
This is the kind of candidate that a recruiter will bewhether they are providers of resumes or providers
more successful finding through their network of talent.of expertise. In other words, recruiters need to
They can put this recruitment challenge to theirunderstand the difference between transactional
sources and ask, "What skills would a person need toservice and consultative service.
have in order to do this job? Would they need projectA successful recruiter brings more than resumes to
management skills? Team building experience?hiring managers. Those providing consultation to hiring
Experience living internationally? Fluency in severalmanagers bring a much broader range of valuable
languages? Knowledge of computer programminginformation and service. Successful recruiters can
language? Good sales skill?" The recruiter can thenconvey market changes directly to hiring managers.
sort through the answers and, augmented withThis information comes directly from the source, the
assessment tools, create a skills profile that she cancandidates. If the market is the employment industry,
present to the hiring manager.then the candidates are the conduit to the
Along with the skills profile, the recruiter will have tomarketplace.
answer questions about people with those skills whoThe more candidates that recruiters meet, the more
live in the surrounding area, which companies theseinformation they can gather and pass on to hiring
people work at, and if students in local colleges andmanagers. Information like the availability of various skill
universities are studying this subject. By tapping intosets, the demand for different skill sets, turn-around
government databases and perhaps even creatingtime needed to secure a top candidate and other
some proprietary ones, the recruiter gets a goodcurrent employment trends.
understanding of the market that will help hiringTaking a consultative approach will establish you as an
managers understand what they can expect to findexpert. Value means more than increasing headcount
locally and what will be difficult to find. It is such anin a company.
external/global focus that helps the recruiter make a