| Everybody likes to see big fat pay cheques coming in, | | | | If you can't work out why you're losing money hand |
| hell some of us even deserve them from time to time | | | | over fist and your client base has dried up to a thin |
| but what makes a client keep handing over the | | | | wafer like crust, get your team involved and crack |
| readies over and over again and how can you as a | | | | some skulls! Sometimes the best people to tell you |
| lowly graphic designer among a sea of equally | | | | where you're going wrong are your terrified and hate |
| unidentifiable no-marks hope to secure new graphic | | | | filled staff. Jim over in scanning has been sat there |
| design or website design contracts? Best read on my | | | | feeding off his resentment for not fulfilling his life for |
| friends as we give you the insider knowledge to equip | | | | the last 10 years. Use him - he's got a brain up there |
| you in this never ending rat race to swindle your fellow | | | | hasn't he? Margaret the lady who comes by the office |
| manA winning smile costs nothing | | | | to sell sandwiches - again, could she be put to better |
| Think back over the last week or so and see if you | | | | use sat in the spare room paid to think up a marketing |
| can remember anyone giving you the time of day in | | | | strategy to win over your rivals clients? If not think and |
| the street, a simple 'good morning' or a cheery smile | | | | think again until it hurts. Remember its your ass on the |
| from a beautiful stranger as you go about your daily | | | | line here. Above all remember 'skull cracking' is fun and |
| routine. It didn't happen did it? Why? Because you've | | | | if a few eggs get broken in the process, hey that's life |
| got a face like a bag of spanners, you're walking | | | | in the fast lane buddy.Delegate, don't vegetate |
| around as miserable as sin and you're giving off bad | | | | We've all done it at some stage. Tried to cope when |
| vibes. In short your whole lousy operation stinks. So | | | | our world is falling apart, attempting to juggle the |
| how do we turn this around? Next time you have a | | | | accounts, the graphic design work you have in and |
| new client down to the office for a meeting, go up to | | | | trying to bone up on web design for beginners in order |
| them and plant a big sloppy kiss on their forehead. You | | | | to make ends meat. Here's a tip. Don't bother. That's |
| never know they might turn around and sign that big 5 | | | | right you heard. Research has shown that the best |
| figure sum graphic design contract.It's not all about the | | | | way to overcome a problem or situation is to sleep on |
| money | | | | it. If you've just about had a basin full its time to hit the |
| Sometimes, the old adage 'a dog is for life - not just | | | | sack and forget about it. Take it easy, kick back and |
| for christmas' rings chillingly true. If you've ever | | | | have a beer. Feels good doesn't it. Don't forget to |
| considered or contemplated suicide based on the fact | | | | always have someone on hand who can cut the slack |
| your clients have been leaving in droves and the only | | | | when you've lost the plot. A right hand man is |
| regular graphic design job you've secured in the last 3 | | | | someone to offload problems onto at a moments |
| months is a flyer design for 'disco Stu's' 70's night | | | | notice and then slink back to your chair safe in the |
| down at the church hall - on a wednesday night, then | | | | knowledge he probably isn't going to quit his job any |
| it's high time you looked at yourself square in the mirror | | | | time soon what with a new baby at home and a |
| and worked out why. Bad breath? Crooked teeth? | | | | mortgage hanging over his shoulders. Too many |
| Inability to stop yourself scratching your privates in | | | | graphic design managers just do't know when to |
| public? No, the real reason your clients are leaving you | | | | distribute the work. Remember the immortal words of |
| high and dry is because you're too mean. Throw in a | | | | Homer Simpson 'If a jobs worth doing well, don't |
| few freebies, offer to cook your client a lovely lasagna | | | | bother"Right, you're now armed with some invaluable |
| dinner for two, buy them a kinder surprise. Anything to | | | | insider information to get things back on track. Don't |
| curry favour that isn't going to break the bank is worth | | | | screw up and you'll do just fine. Now get out there and |
| its weight in gold. And that's a fact, fact fans!Dress to | | | | nail that son of a gun.Mindtap Graphic Design |
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| until you haemorrage | | | | |