| When people think of search engine | | | | simply links that point to any page with no |
| optimization, they immediately think of time | | | | outgoing links. They affect the model because |
| consuming very tedious tasks that are way | | | | it is not clear where their weight should be |
| beyond their capabilities. That might be | | | | distributed, and there are a large number of |
| true if they put no time and effort into it. | | | | them. Often these dangling links are simply |
| I do agree that improving search engine | | | | pages that we have not downloaded |
| rankings in competitive niche markets require | | | | yet..........Because dangling links do not |
| a good deal of knowledge and expertise. It's | | | | affect the ranking of any other page |
| TIME to learn the basics of how to improve | | | | directly, we simply remove them from the |
| your search engine rankings. There is huge | | | | system until all the PageRanks are |
| need for search engine optimization experts, | | | | calculated. After all the PageRanks are |
| but most websites don't find themselves in a | | | | calculated they can be added back in without |
| very competitive niche market. Many websites | | | | affecting things significantly." -extract |
| can achieve top rankings by applying my | | | | from the original PageRank paper by Google's |
| optimization basics. All you have to do is | | | | founders, Sergey Brin and Lawrence Page.-It |
| put in the time learning and applying | | | | is good to structure the internal links so |
| them.Let me lay out the basics of search | | | | that targeted keywords are reinforced. For |
| engine optimization. You can find a | | | | example, organize the links so that a topic's |
| professional to do it but some professionals | | | | sub-topic pages link to the topic page with |
| charge thousands to even get your foot in the | | | | the right link text (see below), and |
| door. Others have you fill out lengthy quote | | | | vice-versa.Off-page elementsI was just |
| requests and tell you they'll be back in | | | | reading a popular keyword site that delivers |
| about three days with a quote. Then you wait | | | | the best possible keywords for your website. |
| for three days, and no email shows up. It | | | | Then, they say enter each keyword and |
| might be worthwhile trying these basics out | | | | separate them with a comma. Do not separate |
| before paying an expert.Please Note: If you | | | | these words with a comma. There is no need |
| feel you haven't achieved the results that | | | | to separate them because the search engines |
| you want, then try some affordable SEO | | | | ignore the commas. The words in the Keywords |
| experts who have more knowledge and expertise | | | | tag were never treated as keywords by the |
| in their field.What is Search Engine | | | | search engines; they were treated as text on |
| Optimization?Search engine optimization is | | | | the page. I keep hearing that the keyword tag |
| the process of coding a website to achieve | | | | is not as effective as it used to be, and |
| top rankings in the search engines. You must | | | | then I'll click a link and it says it's an |
| concentrate on the website's most relevant | | | | absolute. My advice to you is to put plenty |
| keywords. These relevant keywords are the | | | | of relevant keywords into the tag and include |
| key phrases that people are most likely to | | | | the keyword once at the front, and a second |
| type into the search engine to look for | | | | time further along the line. Do me a favor |
| websites. These websites must present their | | | | and do yourself a favor? Do not repeat a word |
| products and services within a twenty second | | | | more than 5 times. If you do, the search |
| period to ensure that the visitor locks into | | | | engines will think you are spamming them and |
| their site. Let me give you a scenario that | | | | they will drop you quick.The H tag< Hn |
| happens far too many times. Let's say you | | | | >Insert your headings or your titles of your |
| are looking for a great hosting company. You | | | | text here< /Hn >The "H" stands for headings |
| type in your favorite search engine and enter | | | | throughout your text and the "n" stands for |
| a few keywords: cheap hosting. You get | | | | the text size from 1 to 6. The smallest is 6 |
| thousands upon thousands of websites. What | | | | and the biggest heading size is 1. H tags are |
| the search engine displays to you makes you | | | | given more weight than ordinary text and, the |
| decide whether or not to click on it. When | | | | bigger the H size, the more weight it |
| you finally decide to click on it, how many | | | | receives. So include the target keyword in H |
| times have you seen Google "adwords" | | | | tags at least once on the page, and two or |
| throughout the whole left side in no | | | | three times if possible. Also, place the |
| particular format? How many times have you | | | | first H tag as near to the top of the page as |
| seen affiliate product advertising on the | | | | possible.Bold textBold text is given more |
| whole right side in no particular format? | | | | weight than ordinary text but not as much as |
| Goodbye! What could have been an easy sell | | | | H tags. As much as is reasonable, enclose the |
| turned out to be an easy click out of your | | | | keyword in bold tags when it appears on the |
| website. This is not what you are trying to | | | | page.TextThe body should be easy to read with |
| achieve.The first step for search engine | | | | a very clean layout. Remember when I visited |
| optimization is to choose the most suitable | | | | the hosting sites, and they have Adwords on |
| keywords for your site. Make a list of the | | | | the left, and they have the affiliate |
| most suitable keywords for your site and then | | | | products on the right, and their actual text |
| split one or two of them to each suitable | | | | or body is 10 inches below. Let's cut out |
| page within the site. One keyword per page is | | | | all the extra stuff. Treat your website as |
| preferable, but two per page is not so bad. | | | | an entity. When you do that, buyers will |
| Sometimes it is useful to split a large page | | | | remain on your website. Perfect! You have |
| into two smaller pages so that a different | | | | achieved your goal of getting traffic to |
| keyword can be targeted on each | | | | stay.In your text, use the main keywords as |
| page.IMPORTANT NOTE: Matching keywords to a | | | | often as you can on the page without messing |
| page's content is essential. A search engine | | | | with this clean user-friendly layout.. Use |
| robot and spider has caught on to all the | | | | the term once or twice very early in the |
| tricks. Don't try to outsmart it.Basic | | | | page's body text and as often as possible |
| Search Engine Optimization Structure is vital | | | | throughout. Reword small parts and even add |
| to your success.An obvious and overlooked | | | | sentences to make sure that the keyword is |
| aspect of search engine optimization is to | | | | well represented in the text.In all |
| make sure that search engine spiders can | | | | probability, each word in the keyword will be |
| actually crawl to all of your website's | | | | found on the page separate from the keyword |
| pages. If the spiders and robots can't find | | | | itself. This is good. In fact, if they are |
| them, then they won't get indexed, and we've | | | | not there on their own, add a few of them |
| wasted a lot of time on search engine | | | | through the page.Alt text |
| optimization. Make sure that your navigation | | | | |
| structure of your website is strong. Would | | | | img src="url" alt="Type in text that will |
| you build a mansion on a one inch foundation? | | | | show up on images on mouse over"Alt-text is |
| Probably not! Then why build your website | | | | simple. Blind people have speech synthesizers |
| mansion on a weak foundation. This means | | | | that read pictures. The only way the blind |
| that all of your pages are linked together on | | | | person will be able to "hear" the picture is |
| every page. When the spider crawls | | | | if you included the Alt-text. This is the |
| throughout your website, it will crawl to all | | | | text you see on pictures when you mouse over |
| of the pages and back again. If there is one | | | | it. Guess what? Include the keywords in the |
| broken link, this could affect your search | | | | alt text of all images on the page. Not to |
| engine rankings!Don't forget the not so | | | | mention that this could definitely help your |
| obvious:-Robots and Spiders can't see links | | | | search engine rankings.SummaryMake a list of |
| embedded in Java and most times Flash. When | | | | keywords for your site. Rank the popularity |
| a spider and a robot crawls over your | | | | of the keywords because that's what your |
| website, it only reads the text, and those | | | | visitor will type in the Search Engines.Make |
| embedded links are invisible to the spiders | | | | sure each page of your website has at least |
| and robots far as search engines are | | | | one major keyword and split some pages if |
| concerned, they don't exist. Let's make a | | | | necessaryMake sure the links and link text |
| promise not to use them.-How many times have | | | | contain your target keywords |
| you clicked on a link and looked at the URL, | | | | |
| and it contained about 32 extra letters and | | | | If possible, organize links from other sites |
| numbers in it? Google won't spider any URL | | | | to suit the target keywords and their |
| that looks like this. Avoid using dynamic | | | | pages.Organize all the on-page elements to |
| URLs.-Make sure all pages link to at least | | | | suit each page's target keyword.Relax and |
| one other page. Links to pages that don't | | | | shoot for number one rankings.Kit Elliott, |
| link out are called "dangling links". Google | | | | SuperAffiliate.com, (TM) is a business |
| founders, Sergey Brin and Lawrence Page, once | | | | development consultant, speaker, author, and |
| wrote about Dangling links"Dangling links are | | | | copywriter. |