| When people think of search engine optimization, they | | | | links"Dangling links are simply links that point to any |
| immediately think of time consuming very tedious tasks | | | | page with no outgoing links. They affect the model |
| that are way beyond their capabilities. That might be | | | | because it is not clear where their weight should be |
| true if they put no time and effort into it. I do agree that | | | | distributed, and there are a large number of them. |
| improving search engine rankings in competitive niche | | | | Often these dangling links are simply pages that we |
| markets require a good deal of knowledge and | | | | have not downloaded yet..........Because dangling links do |
| expertise. It's TIME to learn the basics of how to | | | | not affect the ranking of any other page directly, we |
| improve your search engine rankings. There is huge | | | | simply remove them from the system until all the |
| need for search engine optimization experts, but most | | | | PageRanks are calculated. After all the PageRanks |
| websites don't find themselves in a very competitive | | | | are calculated they can be added back in without |
| niche market. Many websites can achieve top rankings | | | | affecting things significantly." -extract from the original |
| by applying my optimization basics. All you have to do | | | | PageRank paper by Google's founders, Sergey Brin |
| is put in the time learning and applying them.Let me lay | | | | and Lawrence Page.-It is good to structure the internal |
| out the basics of search engine optimization. You can | | | | links so that targeted keywords are reinforced. For |
| find a professional to do it but some professionals | | | | example, organize the links so that a topic's sub-topic |
| charge thousands to even get your foot in the door. | | | | pages link to the topic page with the right link text (see |
| Others have you fill out lengthy quote requests and tell | | | | below), and vice-versa.Off-page elementsI was just |
| you they'll be back in about three days with a quote. | | | | reading a popular keyword site that delivers the best |
| Then you wait for three days, and no email shows up. | | | | possible keywords for your website. Then, they say |
| It might be worthwhile trying these basics out before | | | | enter each keyword and separate them with a |
| paying an expert.Please Note: If you feel you haven't | | | | comma. Do not separate these words with a comma. |
| achieved the results that you want, then try some | | | | There is no need to separate them because the |
| affordable SEO experts who have more knowledge | | | | search engines ignore the commas. The words in the |
| and expertise in their field.What is Search Engine | | | | Keywords tag were never treated as keywords by |
| Optimization?Search engine optimization is the process | | | | the search engines; they were treated as text on the |
| of coding a website to achieve top rankings in the | | | | page. I keep hearing that the keyword tag is not as |
| search engines. You must concentrate on the | | | | effective as it used to be, and then I'll click a link and it |
| website's most relevant keywords. These relevant | | | | says it's an absolute. My advice to you is to put plenty |
| keywords are the key phrases that people are most | | | | of relevant keywords into the tag and include the |
| likely to type into the search engine to look for | | | | keyword once at the front, and a second time further |
| websites. These websites must present their products | | | | along the line. Do me a favor and do yourself a favor? |
| and services within a twenty second period to ensure | | | | Do not repeat a word more than 5 times. If you do, the |
| that the visitor locks into their site. Let me give you a | | | | search engines will think you are spamming them and |
| scenario that happens far too many times. Let's say | | | | they will drop you quick.The H tag< Hn >Insert your |
| you are looking for a great hosting company. You type | | | | headings or your titles of your text here< /Hn >The "H" |
| in your favorite search engine and enter a few | | | | stands for headings throughout your text and the "n" |
| keywords: cheap hosting. You get thousands upon | | | | stands for the text size from 1 to 6. The smallest is 6 |
| thousands of websites. What the search engine | | | | and the biggest heading size is 1. H tags are given |
| displays to you makes you decide whether or not to | | | | more weight than ordinary text and, the bigger the H |
| click on it. When you finally decide to click on it, how | | | | size, the more weight it receives. So include the target |
| many times have you seen Google "adwords" | | | | keyword in H tags at least once on the page, and two |
| throughout the whole left side in no particular format? | | | | or three times if possible. Also, place the first H tag as |
| How many times have you seen affiliate product | | | | near to the top of the page as possible.Bold textBold |
| advertising on the whole right side in no particular | | | | text is given more weight than ordinary text but not as |
| format? Goodbye! What could have been an easy sell | | | | much as H tags. As much as is reasonable, enclose |
| turned out to be an easy click out of your website. | | | | the keyword in bold tags when it appears on the |
| This is not what you are trying to achieve.The first | | | | page.TextThe body should be easy to read with a |
| step for search engine optimization is to choose the | | | | very clean layout. Remember when I visited the |
| most suitable keywords for your site. Make a list of | | | | hosting sites, and they have Adwords on the left, and |
| the most suitable keywords for your site and then split | | | | they have the affiliate products on the right, and their |
| one or two of them to each suitable page within the | | | | actual text or body is 10 inches below. Let's cut out all |
| site. One keyword per page is preferable, but two per | | | | the extra stuff. Treat your website as an entity. When |
| page is not so bad. Sometimes it is useful to split a | | | | you do that, buyers will remain on your website. |
| large page into two smaller pages so that a different | | | | Perfect! You have achieved your goal of getting traffic |
| keyword can be targeted on each page.IMPORTANT | | | | to stay.In your text, use the main keywords as often |
| NOTE: Matching keywords to a page's content is | | | | as you can on the page without messing with this |
| essential. A search engine robot and spider has caught | | | | clean user-friendly layout.. Use the term once or twice |
| on to all the tricks. Don't try to outsmart it.Basic Search | | | | very early in the page's body text and as often as |
| Engine Optimization Structure is vital to your | | | | possible throughout. Reword small parts and even add |
| success.An obvious and overlooked aspect of search | | | | sentences to make sure that the keyword is well |
| engine optimization is to make sure that search engine | | | | represented in the text.In all probability, each word in |
| spiders can actually crawl to all of your website's | | | | the keyword will be found on the page separate from |
| pages. If the spiders and robots can't find them, then | | | | the keyword itself. This is good. In fact, if they are not |
| they won't get indexed, and we've wasted a lot of | | | | there on their own, add a few of them through the |
| time on search engine optimization. Make sure that | | | | page.Alt text |
| your navigation structure of your website is strong. | | | | img src="url" alt="Type in text that will show up on |
| Would you build a mansion on a one inch foundation? | | | | images on mouse over"Alt-text is simple. Blind people |
| Probably not! Then why build your website mansion on | | | | have speech synthesizers that read pictures. The only |
| a weak foundation. This means that all of your pages | | | | way the blind person will be able to "hear" the picture is |
| are linked together on every page. When the spider | | | | if you included the Alt-text. This is the text you see on |
| crawls throughout your website, it will crawl to all of | | | | pictures when you mouse over it. Guess what? Include |
| the pages and back again. If there is one broken link, | | | | the keywords in the alt text of all images on the page. |
| this could affect your search engine rankings!Don't | | | | Not to mention that this could definitely help your |
| forget the not so obvious:-Robots and Spiders can't | | | | search engine rankings.SummaryMake a list of |
| see links embedded in Java and most times Flash. | | | | keywords for your site. Rank the popularity of the |
| When a spider and a robot crawls over your website, | | | | keywords because that's what your visitor will type in |
| it only reads the text, and those embedded links are | | | | the Search Engines.Make sure each page of your |
| invisible to the spiders and robots far as search | | | | website has at least one major keyword and split |
| engines are concerned, they don't exist. Let's make a | | | | some pages if necessaryMake sure the links and link |
| promise not to use them.-How many times have you | | | | text contain your target keywords |
| clicked on a link and looked at the URL, and it | | | | If possible, organize links from other sites to suit the |
| contained about 32 extra letters and numbers in it? | | | | target keywords and their pages.Organize all the |
| Google won't spider any URL that looks like this. Avoid | | | | on-page elements to suit each page's target |
| using dynamic URLs.-Make sure all pages link to at | | | | keyword.Relax and shoot for number one rankings.Kit |
| least one other page. Links to pages that don't link out | | | | Elliott, SuperAffiliate.com, (TM) is a business |
| are called "dangling links". Google founders, Sergey Brin | | | | development consultant, speaker, author, and |
| and Lawrence Page, once wrote about Dangling | | | | copywriter. |