| All ecommerce businesses employ embedded links to | | | | releases, articles and shared content links. The bottom |
| improve their Page Rank, and to lead customers from | | | | of the article or press release includes a short tag. |
| one area of the website to the next. One of the most | | | | That tag should embed the link in a keyword phrase, |
| common is 'Click Here'. These lead to the website's | | | | and it should be inside the link, not at the end. Many |
| most important pages, buy now pages, and squeeze | | | | Do-It-Yourself Internet Marketers add the URL, |
| pages. Most webmasters discount these links as | | | | believing users will remember it - they won't. So, the |
| unimportant. | | | | benefit of an 'executive level' link is lost, because the |
| Unfortunately, they can throw a website's SEO | | | | URL is written out and is not remembered by visitors. |
| campaign out of whack. Think of it, the ecommerce | | | | This is a trick, because many of the article directories |
| site invests months of work, and countless dollars in | | | | will not let users add embedded links at the end. And, if |
| graphics, images, and content to build the perfect sale's | | | | they do, it limits the number of publishers who will list |
| tool. Then, without thinking, they add 100 'Click Here' | | | | the article - because it might throw their own Internet |
| links. | | | | Marketing Campaign out of balance. |
| Focus on Search Engines | | | | Images |
| When the search engine robots travel to the site to | | | | Despite the fact that all self-help sites teach Internet |
| 'spider' the content and rank the website, 'Click Here' | | | | Marketers to add keyword phrase tags to the image, |
| becomes one of the dominant keyword phrases. It is | | | | most do not. Adding alt tags to an image can make a |
| fun to go to Google and type in the keyword phrases | | | | vast difference to a website's rank, especially an |
| 'click here' to see what happens. No one starts out to | | | | ecommerce shopping market. |
| be #1 for the keyword phrase, 'click here.' | | | | A single shopping cart can have 1000 images. Each of |
| Tagging the Bottom of the Content | | | | them can be an 'embedded link' joining the image to a |
| Another mistake is adding a list of links at the bottom. | | | | 'more information' page. This page may have more |
| Google gives very little weight to links at the bottom of | | | | information on the product, or a group of products, |
| a page. So, adding, 'cheap digital camera' at the bottom | | | | directions on how to use an item, or even information |
| of the page will not attract search engine robots as | | | | about the product's company. |
| well as using the same keyword phrase buried inside | | | | The trick is to make sure that the keyword phrases in |
| content. One way to sidestep these two problems is | | | | the meta information on the first page matches the |
| to use a short comment: | | | | keyword phrases used in the image - and, the |
| Click here to see our selection of cheap digital | | | | keyword phrases on the new page. This will create a |
| cameras including the Cabaret 300. | | | | top level link exchange. It is important to remember that |
| The above example asks for the sale, tells users | | | | an inbound link does not need to generate 'off' the |
| exactly what will be on the next page, and employs an | | | | website. |
| embedded link, everything needed to satisfy both | | | | Keyword success is a never ending battle. It can |
| human visitors and search engine robots. | | | | make the difference between profit and loss, and |
| External Links | | | | should be the first consideration for an ecommerce |
| This is also true of external links from partners, press | | | | business. |