| Page titles | | | | For your site to be effective, you need to develop |
| To help obtain high page rankings with search engines, | | | | Meta tags. These tags are a site description and a |
| the contents of your page title are one of the most | | | | keyword list. It is important to note that not all search |
| important things that need to be dealt with. The page | | | | engines use these Meta tags. Starting with your home |
| title is the first amount of information provided to a | | | | page, you will need to insert two Meta tags. The first is |
| search engine describing the contents of the page. | | | | a Meta description sentence and the second is a Meta |
| You should also be aware that the page title provides | | | | keyword list. The information you put here is for |
| information about the contents not only to search | | | | search engines to use when they review your site. |
| engines, but to visitors as well. The page title will show | | | | This review process is known as crawling and is done |
| up at the top of the browser window. Your page title | | | | with a program called a spider or robot. The |
| should include your keywords and should be no longer | | | | description tag serves two purposes. The spiders |
| than 60 characters long. If it is too long, your visitor will | | | | search it for keywords and it is also displayed to a |
| only see the first part. An easy way to figure out the | | | | surfer as they view search engine results. The |
| length of a page title is to type it into a word | | | | information obtained by the spiders is kept in a |
| processor that contains a word count feature. Since | | | | database that is used when a person types in a query |
| your page title needs to be a certain length, it is | | | | to a search engine. When you create your Meta |
| important to make the best use of the space, and | | | | keyword list, order them from the most relevant to the |
| although some words that are not key, will use up that | | | | least. The first part of your list should contain the |
| valuable space, the title itself still needs to make sense. | | | | keywords that best describe your site and are unique |
| A keyword in your title can be repeated, but having | | | | enough that when someone does a search, there is |
| the same words more than two times is not | | | | not a large amount of competition to go up against. |
| recommended. Compare your page title to others and | | | | Make sure that all the keywords used in the |
| see what makes their content look appealing enough | | | | description tags are again listed. The words at the end |
| to catch a potential visitor's eyes. Your page title | | | | of your list are known as wildcards and include |
| needs to stand out between the other nine titles on the | | | | synonyms and words that could have been spelled |
| search engine results page. As you design your site, | | | | wrong when someone was doing a search. During |
| remember the fact that visitors may be directed to | | | | your Meta tag creation process, do not be afraid to go |
| somewhere other than the homepage because the | | | | to other people's websites and see what they have |
| search engine believes it is the best match for a | | | | used. Type in the same words you would like to |
| keyword. With this in mind, all pages of your website | | | | include in your lists and see what the search engines |
| should be considered unique and have their own title. | | | | display. This is a very good way to help determine |
| Meta tags | | | | your competition. |