| Search engines get smarter every day. Google and | | | | You can pop the keyword in the alt tag in the image |
| the like have people working to make the search | | | | instead of the title tag in the link HTML. It arguably gives |
| engines more efficient at delivering desired results. This | | | | the same effect. |
| poses a threat to some methods of online marketing, | | | | #5 - QUANTITY |
| but also gives rise to new opportunities to market. By | | | | If you can post a link in your signature of your forums |
| using a little HTML knowledge and taking a bit of time, | | | | or in the resource or bio box of an article, then by all |
| you can ensure proper rankings in the search engines. | | | | means, do it. The link will show up on very page with |
| One way to boost your rank in search engines is the | | | | your name on it giving you lots of "link votes" in the |
| use of links to make money online by driving traffic to | | | | search engines. |
| your business website. You should ensure that your | | | | #6 - RELEVANT CONTEXT |
| links have the proper "link power" to get effective | | | | Make sure that the text around your link is relevant. |
| results in search engine ranking. | | | | This may not be just for target marketing purposes. It |
| #1 - EXTERNAL LINKS | | | | has been argued that search engines will pick up on |
| Put your link on other people's blog comments, forum | | | | the relevancy of your link, too. |
| posts, article directories, and affiliate pages. The search | | | | #7 - RECIPROCITY |
| engines respect links from other sites more than | | | | Links have more "link power" if the link is not returned. |
| internal links. Linking one page of your site to the other | | | | This means that you have to get other sites to put up |
| doesn't help all that much in search engine ranking. | | | | links to yours while not putting their links to you. It's kind |
| #2 - LINK KEYWORDS | | | | of like being a celebrity...everyone talks about you, but |
| Backlinks are links that piggyback traffic from other | | | | you hardly ever mention your fan's names. |
| sites by use of a link on a listed page. You can do this | | | | #8 - POST LINKS ON RESPECTED SITES |
| using the above methods. When you backlink, it is wise | | | | If you are trying to get up on the Google rankings, |
| to make the very links the keywords for your website. | | | | backlink off the sites the Google likes. This will let you |
| The search engines note which words are linked and | | | | steal some of their "link power". |
| ranks your site higher for that keyword. | | | | #9 - ROBOT.TXT |
| #3 - TITLE="KEYWORD" | | | | Search engine crawlers will crawl sites that allow them |
| This is the html of a link: | | | | access to it. And one way they can tell if your site is |
| <a href=\"URL\" | | | | accessible is to provide a simple text document called |
| title=\"keyword1,keyword2\">keyword</a> | | | | "robot.txt" in the directory folder where your main page |
| One thing that is easy to forget is that you can put | | | | is located. Here is a simple example of the content of |
| your keyword into the HTML of the link so that the | | | | a robot.txt: |
| search engines pick up those keywords for your link. | | | | User-agent: * |
| #4 - ALT="KEYWORD" | | | | Disallow: |
| If you are linking a banner, the HTML will look like this: | | | | That will allow all webcrawlers to search all of your |
| <a href=\"URL\"> | | | | pages for content. |
| <img src=\"IMAGE_URL\" alt=\"keyword1,keyword2\" | | | | #10 - LESS LINKS ON YOUR PAGES |
| border=\"0\"> | | | | The less "link power" you give out, the more you can |
| </a> | | | | keep. |